<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=904111332943226&ev=PageView&noscript=1" />

We are dreadfully sorry, but you appear to be using a rather out of date browser…

There's nothing wrong with that but our site was built to take advantage of the latest HTML & CSS features.

If you want to look at updating to a newer browser you can visit this site to get an idea of the options you have: https://whatbrowser.org/

Attention: The Christmas Countdown: The Behavioural Economics of Christmas

Profile image for Andrew Moore

Christmas makes no sense to classical economists. Far too often we spend money we don’t have giving people we don’t know well or even like things they don’t need, want or enjoy.

We fill our homes with things we’ll only use once and food and drink we rarely touch in quantities we shouldn’t countenance. Yet, despite universal acknowledgement of the waste Christmas can bring we persist.

Behavioural Economists can give a better – and far more human – insight in to why. In doing so they show why brands can play a crucial role in making sure we waste less, enjoy more and give great presents not duds.

In the video below, Dr. Nick Southgate presents his talk from Attention: The Christmas Countdown, using the insights of Behavioural Economics to explain why we persist with Christmas despite the pitfalls and dramas. And shows the crucial role that brands can play in helping people have a "Happy Christmas".

 

BACK TO BLOG

Our Latest Blogs

Pancake Day in Numbers

What is the Nations favourite pancake topping? How big was the biggest ever pancake? And who the heck has butter and sugar on their pancake? Find out here.

Read More

Pancake Day 2017

Practice your flips for pancake day with the great Adido toss - share your scores on Twitter @adido

Read More

The Complete History of Social Media: YouTube

YouTube is turning 12 years old, so to celebrate we want to take a look at how the video sharing site first started and what innovative new developments have been made recently.

Read More

How can we help you?

  1. Blog
  2. Attention: The Christmas Countdown: The Behavioural Economics of Christmas
We'd love to hear from you

I want to

The Attention Model

The Attention Model

Discover Attention: what is it and why you need it to succeed in the digital realm. Turn brand strangers into loyal brand followers and get your brand the focus it requires within a world of marketing noise.

Get Attention For Your Brand