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Christmas in July took many by surprise, but Attention: The Christmas Countdown provided the means to educating and challenging the way we look at marketing for Christmas.
With speakers from The Present Finder, IPA and M&S, everyone who attended gained insight and inspiration for their 2016 Christmas marketing campaign, and we though we'd share the highlights.
Are you getting maximum value from your data? If not, why not? Find out why we think Data is one of your most important business resources.
Here are 3 key ways of using fright strategies to speed up consumer decision making in the travel industry...they are all synonymous with the psychological state of cognitive dissonance.
One of the biggest challenges in the travel industry is dealing with the inevitable booking peaks and troughs throughout the year. How do you fill your shoulder months in the most effective way whilst ensuring your high season still continues to thrive?