We are dreadfully sorry, but you appear to be using a rather out of date browser…

There's nothing wrong with that but our site was built to take advantage of the latest HTML & CSS features.

If you want to look at updating to a newer browser you can visit this site to get an idea of the options you have: https://whatbrowser.org/

Attention 2016: The Southampton Way

Profile image for Andrew Moore

the southampton way

Gareth Rogers delivered a passionate and faithful talk at the Attention: Digital Marketing Summit last month, telling Southampton FC’s story and how the club was able to earn the attention it deserves to become the fastest growing global football brand in the world.

2014 was a huge year for Southampton FC, achieving the clubs highest ever premier league finish, qualifying for Europa league and winning the under 21 premier league cup. But Southampton were growing just as relentlessly off the pitch, recording an 89% growth that year.

So what is the Southampton way? It defines culture and football philosophy, explains the way Southampton work off the pitch and how they operate on the pitch. Turning potential into excellence with five key values; Respect, Creativity, Aspiration, Unity and Accountability.

Demonstrated in digital with an image made up of thousands of Southampton fans footprints, a fantastic example of how the values of the club lead to designing their marketing strategy, respecting their fans, showing creativity in communications and unifying Southampton football club with the community it represents.

 

Playing the right way means upholding these values of the game, and requires a commitment to supporting and improving the community. Southampton’s goal? To become a leading brand in education, coaching and development of football.

Southampton’s way lead the brand to capturing the attention of communities all across the globe, achieving the title of fastest growing Facebook brand in the premier league, as well as recording 66% growth on Twitter over the last year on top of a 320% increase in Youtube shares.

 

“WE ARE SOUTHAMPTON.

A CLUB BUILT ON FAITH FROM THE VERY BEGINNING.

A FAITH IN OURSELVES. A FAITH IN EACH OTHER.

WE ARE THE SAINTS. IT’S NOT JUST A NAME. IT’S WHO WE ARE.

WE WILL BE IN THAT NUMBER.

WE MARCH ON!”

 

BACK TO BLOG

Our Latest Blogs

What Travel Trends Should I Know About?

The travel landscape is changing; and there’s more than ever to think about when it comes to planning and implementing the perfect travel marketing campaign and attracting the right customers.

Read More

Effective Use of Video in Travel Marketing

Video is a powerful way for travel and tourism brands to showcase the experiences they are offering and can help build trust, resonate with their audience and ultimately trigger bookings. Discover why effective use of video in travel is a must...

Read More

Tips on Driving Traffic To Your Site Without Google

With Google constantly changing what it favours for SEO purposes, it is beneficial for any business with an online presence to try more organic approaches to maintain website traffic.

Read More

How can we help you?

  1. Blog
  2. Attention 2016: The Southampton Way
We'd love to hear from you

I want to

The Attention Model

The Attention Model

Discover Attention: what is it and why you need it to succeed in the digital realm. Turn brand strangers into loyal brand followers and get your brand the focus it requires within a world of marketing noise.

Get Attention For Your Brand