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And they don’t even own a taxi. The talk from Fred Jones at this year’s Attention: The Digital Marketing Summit sounds simple enough but the way in which Uber has used insight and innovation to design their experiences has lead the brand to over 350 cities across 64 different countries.
Providing users with the best experience is what Uber is all about, using GPS so you can track your driver’s location and share your ETA with friends. As well as have card information stored so there’s no need for cash, Uber used data and insight to innovate the experience users have with their brand.
Further innovation and a spark of creativity saw the brand expand into Uber Ice-Cream and Uber Music, allowing customers to call upon ice cream vans and play their own music in their ride’s car. The brand is also expanding into B2B also, offering businesses the value that this experience has; providing easy expensing, simplified billing and complete transparency.
Uberpool was another key part of the talk, having one driver drop off passengers on the way to pick up the next one makes the entire process more efficient, resulting in impressive stats such as:
Moving people. The real story of Uber is a journey of insight and innovation from a brand that has captured their consumer’s attention on a global scale.
Christmas campaigns can be a bit of a mixed bag; for some, the endless stream of typical themes associated with these campaigns can become pretty tiresome. So, we've compiled a list of some of our favourite Christmas campaigns for you to draw inspiration from this holiday season.
Being a stressful time of year, the importance of a strong customer journey and the necessity of a simple experience is more profound than it is at any other time of year for B2C businesses. Particularly in the digital age where online shopping has become the preferred medium for securing gifts.
It's easy for businesses to fall into the trap of over festi-fying their brand image. However, once every so often, businesses get their Christmas branding right; so right they have become part-and-parcel of what we associate as being Christmas time.