Uber: the largest taxi company in the world
And they don’t even own a taxi. The talk from Fred Jones at this year’s Attention: The Digital Marketing Summit sounds simple enough but the way in which Uber has used insight and innovation to design their experiences has lead the brand to over 350 cities across 64 different countries.
Providing users with the best experience is what Uber is all about, using GPS so you can track your driver’s location and share your ETA with friends. As well as have card information stored so there’s no need for cash, Uber used data and insight to innovate the experience users have with their brand.
Further innovation and a spark of creativity saw the brand expand into Uber Ice-Cream and Uber Music, allowing customers to call upon ice cream vans and play their own music in their ride’s car. The brand is also expanding into B2B also, offering businesses the value that this experience has; providing easy expensing, simplified billing and complete transparency.
Uberpool was another key part of the talk, having one driver drop off passengers on the way to pick up the next one makes the entire process more efficient, resulting in impressive stats such as:
- 150,000 gallons of gas saved
- 9 million driving miles saved
- 1,400 metric tons of CO2 emissions prevented.
Moving people. The real story of Uber is a journey of insight and innovation from a brand that has captured their consumer’s attention on a global scale.