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Attention 2016: Driving Digital Experiences

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“A customer is the most important visitor on our premises. We’re dependent on him, he’s the purpose of our work.” – Mahatma Ghandi, 1890.

Trenton Moss delivered a captivating talk at the most recent Attention Marketing Summit, describing how brands can drive experiences to gain attention from their audience.

Webcredible are renowned for creating people-centred experiences, combining the needs of the consumer, business objectives and product features to do so. It’s important to remember that your customers are not designers and they don’t think how they feel, say what they think or do what they say.

Identify your customers. Understand them. Design Experiences based on their needs. Test these experiences with real customers.  

Omni channel strategies can utilise this as demonstrated by global brand Burberry:

Using sophisticated in-store technology to capture the attention of shoppers. This campaign included a RFID microchip that allowed customers to see themselves wearing items in store on a full size mirror. As well as this, Burberry also possesses the world’s tallest retail TV screen and do not have any tills! As all transaction are handled by employees with iPads in-store.

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