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Dave Shepherd form the Barclays Digital Eagles presents his keynote at Adido's annual Attention Summit.
Dave's talk centers around engaging employees to drive customer-centricity into organisations, and achieve attention by creating digital strategies that put customers at the heart of their interactions with the brand.
Put your customers at the heart of your business, not your marketing, and you'll find yourself engaging with them on a far more personal level.
Avoid preaching and the minimal effort that just add your message to the digital clutter.
To truly captivate someone's attention, you must be driven to solve their problems and genuinely care about the role your brand plays in their lives.
YouTube is turning 12 years old, so to celebrate we want to take a look at how the video sharing site first started and what innovative new developments have been made recently.
On 4th February Facebook celebrated its 13th birthday with Friends Day. We take a look at Facebook's new developments over the past year and the social media giant's plans for the future.
We take a look at which direction we feel SEO & Content are heading in during 2017, including ranking factors, website visuals and social media for businesses.