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Dave Shepherd form the Barclays Digital Eagles presents his keynote at Adido's annual Attention Summit.
Dave's talk centers around engaging employees to drive customer-centricity into organisations, and achieve attention by creating digital strategies that put customers at the heart of their interactions with the brand.
Put your customers at the heart of your business, not your marketing, and you'll find yourself engaging with them on a far more personal level.
Avoid preaching and the minimal effort that just add your message to the digital clutter.
To truly captivate someone's attention, you must be driven to solve their problems and genuinely care about the role your brand plays in their lives.
Christmas, it comes round every year like clockwork, yet in the world of ecommerce it sometimes feels like it’s a surprise when it happens! So don't delay and start planning your ecommerce strategies for your busiest time of year today. Here are our top things to consider.
Watch this quick highlight video of our Attention! 2017 Digital Marketing Summit event to get an idea of what went down on the day!
Dealing with page errors is one of those SEO tasks which can be very time consuming. Learn how to fix 404 errors and redirect pages in a fast and efficient way here.