We are dreadfully sorry, but you appear to be using a rather out of date browser…

There's nothing wrong with that but our site was built to take advantage of the latest HTML & CSS features.

If you want to look at updating to a newer browser you can visit this site to get an idea of the options you have: https://whatbrowser.org/

Attention 2016: Consumer Centricity

Profile image for Andrew Moore

Dave Shepherd form the Barclays Digital Eagles presents his keynote at Adido's annual Attention Summit.

Dave's talk centers around engaging employees to drive customer-centricity into organisations, and achieve attention by creating digital strategies that put customers at the heart of their interactions with the brand.

Put your customers at the heart of your business, not your marketing, and you'll find yourself engaging with them on a far more personal level.

Avoid preaching and the minimal effort that just add your message to the digital clutter. 

To truly captivate someone's attention, you must be driven to solve their problems and genuinely care about the role your brand plays in their lives. 

BACK TO BLOG

Our Latest Blogs

Are Facebook Page Likes Still Relevant?

Since the algorithm change, or since Facebook was nerfed, it’s been harder and harder for Pages to reach their followers. Why?

Read More

Our Findings Of The Jazzy New Expanded Text Ads Format in Google & Bing

Google and Bing recently revamped their Expanded Text Ads with additional fields for more ad text. Here are our findings from their updates!

Read More

Three Creative Hacks for Instagram Stories That Pop

Learn how Instagram hacks can elevate your brand by creating a more engaging story experience.

Read More

How can we help you?

  1. Blog
  2. Attention 2016: Consumer Centricity
We'd love to hear from you

I want to

The Attention Model

The Attention Model

Discover Attention: what is it and why you need it to succeed in the digital realm. Turn brand strangers into loyal brand followers and get your brand the focus it requires within a world of marketing noise.

Get Attention For Your Brand