Dave Shepherd form the Barclays Digital Eagles presents his keynote at Adido's annual Attention Summit.
Dave's talk centers around engaging employees to drive customer-centricity into organisations, and achieve attention by creating digital strategies that put customers at the heart of their interactions with the brand.
Put your customers at the heart of your business, not your marketing, and you'll find yourself engaging with them on a far more personal level.
Avoid preaching and the minimal effort that just add your message to the digital clutter.
To truly captivate someone's attention, you must be driven to solve their problems and genuinely care about the role your brand plays in their lives.