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Dave Shepherd form the Barclays Digital Eagles presents his keynote at Adido's annual Attention Summit.
Dave's talk centers around engaging employees to drive customer-centricity into organisations, and achieve attention by creating digital strategies that put customers at the heart of their interactions with the brand.
Put your customers at the heart of your business, not your marketing, and you'll find yourself engaging with them on a far more personal level.
Avoid preaching and the minimal effort that just add your message to the digital clutter.
To truly captivate someone's attention, you must be driven to solve their problems and genuinely care about the role your brand plays in their lives.
Since the algorithm change, or since Facebook was nerfed, it’s been harder and harder for Pages to reach their followers. Why?
Google and Bing recently revamped their Expanded Text Ads with additional fields for more ad text. Here are our findings from their updates!
Learn how Instagram hacks can elevate your brand by creating a more engaging story experience.
Discover Attention: what is it and why you need it to succeed in the digital realm. Turn brand strangers into loyal brand followers and get your brand the focus it requires within a world of marketing noise.
