In the previous episode schema was mentioned as a way to optimise a page for keyword relevancy. In this episode I explore in more detail what schema is, and in particular what you can do with article schema.

Schema is a type of coding language that you put into the HTML of your website that better communicates to search engines what your website/page is all about. It also allows search engines to pull additional information into the search engine results - for example: pricing, stock availability and location information.

Schema resources

Further reading on schema can also be found here if you're interested in learning how to supercharge your SEO with schema.

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