In the previous episode schema was mentioned as a way to optimise a page for keyword relevancy. In this episode I explore in more detail what schema is, and in particular what you can do with article schema.
Schema is a type of coding language that you put into the HTML of your website that better communicates to search engines what your website/page is all about. It also allows search engines to pull additional information into the search engine results - for example: pricing, stock availability and location information.
- Article schema is one of many types of schema you can apply to you website - schema.org hosts an array of schema that could be relevant for your business.
- In this episode I head over to this Google Developers article to extract the schema code.
- I also use Google's structured data testing tool to validate the code and update the core components to be unique to my content.
Further reading on schema can also be found here if you're interested in learning how to supercharge your SEO with schema.