In the previous episode schema was mentioned as a way to optimise a page for keyword relevancy. In this episode I explore in more detail what schema is, and in particular what you can do with article schema.

Schema is a type of coding language that you put into the HTML of your website that better communicates to search engines what your website/page is all about. It also allows search engines to pull additional information into the search engine results - for example: pricing, stock availability and location information.

Schema resources

Further reading on schema can also be found here if you're interested in learning how to supercharge your SEO with schema.

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Tom Crewe

Head of SEO

Tom has a genuine drive to be a thought leader in SEO and puts his all into every campaign. He knows how to make the most out of your website and get you set up for search engine ...