We’re delighted to be working with Intelligent Insurance who provide specialist home insurance for unusual properties and personal circumstances. We're embarking on a social advertising trial with a view to demonstrating its commercial value to the business.
Intelligent Insurance specialise in ‘non-standard’ home insurance. They understand what it takes to provide adequate cover where a property is unusual or where personal circumstances typically make it difficult to get home insurance cover. Their service is Defaqto 5 star rated and they take the time to understand their clients’ requirements, whatever their circumstances might be. Unfortunately because their audience is large and diverse we have a targeting challenge on our hands!
We have been awarded the opportunity to demonstrate how social advertising can deliver quotes and sales for the business, and establish what's possible within their CPA targets.
We're working on a performance-focused Facebook/Instagram ad campaign promoting three core product types: subsidence, home renovations and specialist home insurance cover for unusual properties and personal circumstances.
We'll be looking to explore the effectiveness of video ad creative on building awareness and educating the target customer, as well as leaning on lead ad formats and conversion goals to optimise through to cost effective quotes and sales.
I'm thrilled we've been given the opportunity to demonstrate how social advertising can drum up business for Intelligent Insurance. Early conversations have already demonstrated that the client shares our passion for data and insights, and are equally keen to see how performance can be measured and optimised.
