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It's that time of year again folks, there's a chill in the air, a 'seasonal' aisle has popped up in your supermarket, Michael Bublé is defrosting as I type. Christmas is upon us.
Of course, for many businesses, Christmas already started months ago with many making preparations well in advance for the holiday season. However, if like many of us here at Adido you've repressed the term 'Christmas' deep into your subconscious, no dramas, you still have time to prepare.
WARNING: MANY (AND OFTEN TERRIBLE) CHRISTMAS PUNS TO FOLLOW.
In the first part of this series, we're focusing on the importance of PPC during the most wonderful time of the year.
PPC is undeniably a vital part of any digital strategy throughout the year, however, it has somewhat of an edge over the festive period as many businesses will throw big bucks at Google Ads to ensure good visibility and lead generation throughout their seasonal peak.
Luckily, at Adido, we've been nominated for 'Best Small PPC agency' in the UK Search Awards, so we like to think that we know a thing or two about how you can ensure your PPC strategy is a success. Hopefully, by the end of this post yule (aha) be able to wrap-up (sorry) a fantastic and festive PPC strategy with confidence.
When looking to create the perfect PPC campaign for Christmas, there are three key areas that you should nail to strike gold (frankincense and myrrh).
There are a variety of actions you can take to ensure that you get the search aspect of your PPC strategy to earn its place on the nice list, as opposed to the naughty. We suggest that you:
A vital aspect of a very retail-driven time of year, when focusing on shopping we suggest that you focus on:
Remarketing is a hugely useful component of any successful PPC strategy, recycling valuable content, particularly to previous customers, is significantly more cost-efficient than constantly trying to acquire new customers. We suggest that you:
If you bear the above advice in mind its snow joke to say that we're confident that you can make PPC a successful component of your festive digital strategy.
ON THE FIRST DAY OF CHRISTMAS ADIDO GAVE TO ME...
A FESTIVE GUIDE TO PPC.
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