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Adido are experts at marketing in the UK tourism sector. We've put our thoughts together from the last decade of digital along with some key research from sector experts to share with marketers, owners and managers in the field. We hope you enjoy our research and welcome all feedback!
Younger generations are accumulating more spending power, a presence in the job market cemented. The travel and tourism industry could see a period of transition where rapid technological changes, motivations for travelling, and new marketing methods take centre stage.
At a recent Travolution summit I was introduced to the concept of 'de-averaging' your users. It offers some useful angles to slice your data to make different decisions and improve performance. See how you could apply it.
Representing approximately 20% of the world's global population Baby Boomers represent a hugely important demographic for marketers. Today they are between 55-75 years old and are attributed to possessing high levels of disposable income and being more technologically savvy than many give them credit for.