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Never underestimate the power of great branding. A brand is much more than just a logo, and should flow consistently through the entire business, in everything you do.


For a brand to be effective, it needs to resonate with the right audience as well as be memorable and bring you results. Do you know what your audience thinks of your brand? Are you sure? Finding out how your brand is perceived within your target audience is invaluable. Your business should have one unified voice, but to your audience does it currently feel like 20! We can help you discover further opportunities for growth and development, or tweak a few aspects to set you back on the right path.


It’s natural that over time a brand becomes dated and the connection with the audience weakens. Revitalise your brand with a brand refresh: from a cleaner, leaner design to a full rebrand; our experts will advise you every step of the way. Once the new branding is launched, we can consistently communicate it to your target audience through tone of voice and marketing collateral.



Adido had a true understanding of what we were looking to achieve with the brand and we were very impressed with the market research and ideas they presented. Adido assisted us with everything, from a new look and brand to all our company materials. We now have a brand that is vibrant, modern and truly reflects our business and services.

Paula Gregory-Miles, Marketing & PR Manager, Carford


Top 10 consumer trends to look out for in 2020 Part 1

Every so often I get to step away from the day to day, and spend time being inspired by the world beyond our agency. This week I had the pleasure of listening to the guys from Trendwatching share their key trends to look out for in 2020. Here's what they shared.

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Top 10 consumer trends to look out for in 2020 Part 2

This is part 2 of a two part series which aims to share the trends and examples presented at Trendwatching: The Trends for 2020 London.

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Truncated Google Ads: Everything you need to know.

You’ve probably heard a great deal about ad truncation floating about at the moment, but what does it mean? I'll take you through everything you need to know in this blog.

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The Attention Model

The Attention Model

Discover Attention: what is it and why you need it to succeed in the digital realm. Turn brand strangers into loyal brand followers and get your brand the focus it requires within a world of marketing noise.

Get Attention For Your Brand