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Never underestimate the power of great branding. A brand is much more than just a logo, and should flow consistently through the entire business, in everything you do.
For a brand to be effective, it needs to resonate with the right audience as well as be memorable and bring you results. Do you know what your audience thinks of your brand? Are you sure? Finding out how your brand is perceived within your target audience is invaluable. Your business should have one unified voice, but to your audience does it currently feel like 20! We can help you discover further opportunities for growth and development, or tweak a few aspects to set you back on the right path.
It’s natural that over time a brand becomes dated and the connection with the audience weakens. Revitalise your brand with a brand refresh: from a cleaner, leaner design to a full rebrand; our experts will advise you every step of the way. Once the new branding is launched, we can consistently communicate it to your target audience through tone of voice and marketing collateral.
Adido had a true understanding of what we were looking to achieve with the brand and we were very impressed with the market research and ideas they presented. Adido assisted us with everything, from a new look and brand to all our company materials. We now have a brand that is vibrant, modern and truly reflects our business and services.Paula Gregory-Miles, Marketing & PR Manager, Carford
If your business can grasp the psychology behind how people choose what gifts to buy for their loved ones as well as how they find the 'right' gifts for Christmas and implement this into your strategies, then you're on to a winner.
Christmas campaigns can be a bit of a mixed bag; for some, the endless stream of typical themes associated with these campaigns can become pretty tiresome. So, we've compiled a list of some of our favourite Christmas campaigns for you to draw inspiration from this holiday season.
It's easy for businesses to fall into the trap of over festi-fying their brand image. However, once every so often, businesses get their Christmas branding right; so right they have become part-and-parcel of what we associate as being Christmas time.