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Never underestimate the power of great branding. A brand is much more than just a logo, and should flow consistently through the entire business, in everything you do.
For a brand to be effective, it needs to resonate with the right audience as well as be memorable and bring you results. Do you know what your audience thinks of your brand? Are you sure? Finding out how your brand is perceived within your target audience is invaluable. Your business should have one unified voice, but to your audience does it currently feel like 20! We can help you discover further opportunities for growth and development, or tweak a few aspects to set you back on the right path.
It’s natural that over time a brand becomes dated and the connection with the audience weakens. Revitalise your brand with a brand refresh: from a cleaner, leaner design to a full rebrand; our experts will advise you every step of the way. Once the new branding is launched, we can consistently communicate it to your target audience through tone of voice and marketing collateral.
Adido had a true understanding of what we were looking to achieve with the brand and we were very impressed with the market research and ideas they presented. Adido assisted us with everything, from a new look and brand to all our company materials. We now have a brand that is vibrant, modern and truly reflects our business and services.Paula Gregory-Miles, Marketing & PR Manager, Carford
Audience targeting is the process of segmenting prospective consumers based on several factors. Those factors may be demographic, specifics about their working life, their behaviours, their interests, etc.
Branding is one of the single most important aspects of your business. In regards to how your target audience identifies with you and your product or service; branding, and by extension, your branding strategy, is make-or-break stuff.
Amazon's ad business is booming, leverage their success to generate more revenue for your e-commerce business. Don't worry, you're not alone, we're here to help!