Discover when to leverage and when to ignore the machine

Automation in paid search is not something new. You can find articles dating back to 2015 on Google's automated bidding strategies, however they've never been so prominent on the radar until now. So how often are you (or your agency) using automated techniques? In this guide we cover a variety of topics from attribution to bidding strategies through to the skills of the PPC professional of the future empowering you to head into 2020 with automation confidence.

Don't fear automation. Embrace being more efficient.
David Berendt
Head of Paid Media

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