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Discover when to leverage and when to ignore the machine

 

PPC Automation 2020 Guide

Automation in paid search is not something new. You can find articles dating back to 2015 on Google's automated bidding strategies, however they've never been so prominent on the radar until now. So how often are you (or your agency) using automated techniques?
 
In this guide we cover a variety of topics from attribution to bidding strategies through to the skills of the PPC professional of the future empowering you to head into 2020 with automation confidence.
 
 

 

 
Get your copy today to see our full checklist for being automation ready in 2020 by completing the form below.
 

Our team is bursting with great ideas. From time-to-time, we may share some of them with you. We'll never share your information and you can opt-out at any time by emailing unsubscribe@adi.do

 

 

Your guide will cover

ATTRIBUTION

Define your rule for measurement

BIDDING

Explore automated bidding strategies

AD COPY

Test & learn with responsive ads

KEYWORDS

Discover new keywords with dynamic search ads

NEGATIVES

Master 'n-gram' analysis & scripts

Don't fear automation. Embrace being more efficient.

David Berendt, Head of Paid Media
  1. PPC Automation 2020 Guide
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The Attention Model

The Attention Model

Discover Attention: what is it and why you need it to succeed in the digital realm. Turn brand strangers into loyal brand followers and get your brand the focus it requires within a world of marketing noise.

Get Attention For Your Brand