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Welcome to The Great Adido Pancake Toss Challenge! We launched our game in October to coincide with our attendance at The Festival of Marketing, an event with great insights from brands such as M&S, Barclays, Econsultancy as well as a fascinating headline talk from Steve Wozniak, Co-founder of Apple. Now that Pancake Day is here, see if you've still got it! Play our game below and tweet us your scores - @adido
If this has you in the mood for pancakes, read our other blog on Pancakes by Numbers - find out how many Brits enjoy sweet pancakes, and how many like mushrooms on their pancakes!
It's easy for businesses to fall into the trap of over festi-fying their brand image. However, once every so often, businesses get their Christmas branding right; so right they have become part-and-parcel of what we associate as being Christmas time.
Travel and Christmas have gone hand in hand since the birth of the baby Jesus. Today, an unprecedented number of Brits are expected to travel abroad during the upcoming holiday season, whilst countless more will make their way up and down the country to the dulcet sound of 'are we nearly there yet?'
It's that time of year again folks, there's a chill in the air, a 'seasonal' aisle has popped up in your supermarket, Michael Bublé is defrosting as I type. Christmas is upon us. In the first part of this series, we're focusing on the importance of PPC during the most wonderful time of the year.