During COVID-19 I needed to work from home, from my toddler's bedroom. I decided to create a video content series on short tips for SEO success.

With cameos from my daughter Wren and the whole Adido team during our fortnightly 'lunch n' learn' sessions, I had enough steam to create a 12 episode mini-series. The first of these episodes is on exact match keywords and winning rich snippets.

I'll be sharing these videos over the coming weeks, but if you can't wait the whole playlist can be found here.

Winning featured snippets

To win the featured snippet you need to concentrate on exact match keywords in your on-page targeting.

To do this you need to:

  • Do your keyword research - find out what people are searching for
  • Pick question related queries
  • Use exact match term / phrase across all signals: e.g. within the URL, as the H1 tag, img-alt tag attributes etc
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Meet the author ...

Tom Crewe

Head of SEO

Tom has a genuine drive to be a thought leader in SEO and puts his all into every campaign. He knows how to make the most out of your website and get you set up for search engine ...