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If you attended or spoke at our Attention! 2017 event, then thank you so much for making the day such a success! If you didn't attend, here's a little glimpse of what you missed! Keep your eyes peeled for our next event too!
We are living through times that are as unprecedented as they are uncertain. Needless to say that for marketers, the term 'business as usual' simply no longer cuts it as the world finds itself in the grip of the COVID-19 pandemic.
Audience targeting is the process of segmenting prospective consumers based on several factors. Those factors may be demographic, specifics about their working life, their behaviours, their interests, etc.
Creating an interface can take time for the user to learn. Couple this with guiding the user through that process without them losing interest and you're left with one of the most challenging briefs a UX designer can face.