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It's good to share. Our team is bursting with ideas and opinions; wander through our latest musings.

Generational Social Media Trends in Travel

The travel and tourism industry could see a period of transition where rapid technological changes and social media marketing methods take centre stage.

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On The Sixth Day Of Christmas Adido Gave To Me, Six Sales A Starting

If there's one thing consumers love when shopping for the Christmas holidays it's a good deal. Retailers have obviously caught on to this fact and present consumers with a plethora of discounts and deals as they compete for sales during their most important period of the year.

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On The Fifth Day Of Christmas Adido Gave To Me, Five Campaigns That Bring Us Glee...

Christmas campaigns can be a bit of a mixed bag; for some, the endless stream of typical themes associated with these campaigns can become pretty tiresome. So, we've compiled a list of some of our favourite Christmas campaigns for you to draw inspiration from this holiday season.

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On The Fourth Day Of Christmas Adido Gave To Me, Four Happy Shoppers...

Being a stressful time of year, the importance of a strong customer journey and the necessity of a simple experience is more profound than it is at any other time of year for B2C businesses. Particularly in the digital age where online shopping has become the preferred medium for securing gifts.

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On The Third Day Of Christmas Adido Gave To Me, Three Boxed Brands...

It's easy for businesses to fall into the trap of over festi-fying their brand image. However, once every so often, businesses get their Christmas branding right; so right they have become part-and-parcel of what we associate as being Christmas time.

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On The Second Day Of Christmas Adido Gave To Me, Two Travel Trends...

Travel and Christmas have gone hand in hand since the birth of the baby Jesus. Today, an unprecedented number of Brits are expected to travel abroad during the upcoming holiday season, whilst countless more will make their way up and down the country to the dulcet sound of 'are we nearly there yet?'

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The Attention Model

The Attention Model

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