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The travel and tourism industry could see a period of transition where rapid technological changes and social media marketing methods take centre stage.
If there's one thing consumers love when shopping for the Christmas holidays it's a good deal. Retailers have obviously caught on to this fact and present consumers with a plethora of discounts and deals as they compete for sales during their most important period of the year.
Christmas campaigns can be a bit of a mixed bag; for some, the endless stream of typical themes associated with these campaigns can become pretty tiresome. So, we've compiled a list of some of our favourite Christmas campaigns for you to draw inspiration from this holiday season.
Being a stressful time of year, the importance of a strong customer journey and the necessity of a simple experience is more profound than it is at any other time of year for B2C businesses. Particularly in the digital age where online shopping has become the preferred medium for securing gifts.
It's easy for businesses to fall into the trap of over festi-fying their brand image. However, once every so often, businesses get their Christmas branding right; so right they have become part-and-parcel of what we associate as being Christmas time.
Travel and Christmas have gone hand in hand since the birth of the baby Jesus. Today, an unprecedented number of Brits are expected to travel abroad during the upcoming holiday season, whilst countless more will make their way up and down the country to the dulcet sound of 'are we nearly there yet?'