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Kherrin Wade

Strategy Director

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What I'm talking about

Marketing attribution, what is it and which model should I use

Understanding what you’re measuring and reporting on is essential to turning data into insights that can be used for informed decision making. Changing your attribution rules can alter your performance, are you using the right one?

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20:20 Digital Debate October 2018 - Will digital be the death of us?

Will digital be the death of us? was the title of our second 20:20 digital debate, held on Halloween at the Pavillion Dance, Bournemouth. Hear the light and dark side of our possible futures passionately argued by Rob Belgrave & Nigel Gwilliam.

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Travel marketing: Fright strategies to speed up customer decision making

Here are 3 key ways of using fright strategies to speed up consumer decision making in the travel industry...they are all synonymous with the psychological state of cognitive dissonance.

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The Attention Model

The Attention Model

Discover Attention: what is it and why you need it to succeed in the digital realm. Turn brand strangers into loyal brand followers and get your brand the focus it requires within a world of marketing noise.

Get Attention For Your Brand