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Kherrin Wade

Strategy Director

Get to Know Me

What I'm talking about

Marketing metrics that matter - stop focusing on fake KPIs

Are you falling foul of focusing too much on fake KPIs? Discover what to do when your performance drops and your first instinct is to throw more traffic at the problem.

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Marketing metrics - de-averaging users

At a recent Travolution summit I was introduced to the concept of 'de-averaging' your users. It offers some useful angles to slice your data to make different decisions and improve performance. See how you could apply it.

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Highlights from VAC 2019

This year’s Visitor Attraction Conference (VAC) was the third year in a row that Adido has attended and supported. Discover what caught our attention and marvel (just like we did) at the examples shared.

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The Attention Model

The Attention Model

Discover Attention: what is it and why you need it to succeed in the digital realm. Turn brand strangers into loyal brand followers and get your brand the focus it requires within a world of marketing noise.

Get Attention For Your Brand