What does a typical day involve?
It is usually very varied. As one of four founding directors, I still wear numerous hats throughout the day to help keep things moving in the direction that the board and I want. This can cover dealing with clients, the team, finance, HR, sales or any other projects needing my input.
Ultimately I add the most value when I’m working on honing the company vision & values as well as planning for the coming years. With so much change around us, it is sometimes difficult to understand how it all fits together so I spend a large amount of time reading and try to get to events across England which help to clarify more about the industry and what the ‘next big things’ might be.
What do you enjoy most about working at Adido?
There are many things I love about my job. Firstly is to work with such a brilliant group of people day in, day out. We’ve got a great team who are all hugely committed and passionate about their jobs and more and more about where Adido is going in the next few years. We’ve put a lot of work into figuring out where we see ourselves in the future and I’m excited to see so many others excited about the possibility.
Secondly, I love getting out and meeting new people to hear about how they run their businesses, the challenges they face and sharing our knowledge with them. I’ve always believed in sharing our knowledge with other business owners and marketing people and our ‘educate’ value is a reflection of this.
Finally, I love working in an industry that moves so quickly. Thinking back to when we started in 2003, the world has changed in many ways thanks to digital technology, to the point where we no longer see where one starts and the ‘real world’ stops – they are one and the same. The future is going to see even more change and throw up even more challenges, both for us as an agency but also as people. It’s going to be a hell of a ride!
Where were you born? What brought you to Adido?
I was born in Southampton and lived there until I moved down to go to University in 1999. I spent many happy years at Bournemouth University and in my final years decided it would be a good idea to start a company with three of the best course and house mates around. Twelve years on and here we are – a successful company which gives us new challenges every day. After starting Adido I stayed in Bournemouth for five years to help get the company up and running before moving to Salisbury to marry my wonderful wife and start a family.
What has been your career highlight so far?
I don’t think we’ve had our highlight yet – there is so much opportunity out there for us to go and get. Thinking about things I’m proud of though, it has to be that I’m still here along with the founding three directors after all this time. If you’d said 12 years ago that we’d be the size we are, with the clients we have and the team of people we get to work with each day, I’d have taken it. I’m very proud of the business we’ve created. We’ve got a brilliant platform from which to build and get us to the next stage of Adido in the coming years.
What’s your favourite thing about Bournemouth?
Easy – the beach. I took it upon myself a few years ago to give sea swimming a try and absolutely love it. Whilst it can be incredibly cold some days, when the summer arrives and the sun is out, there is nothing like starting the day on an empty beach swimming in the sun. I try and encourage others in the team to join me but struggle to get anyone to join me… more fool them I say.
What is your favourite tool to help with your job?
I’d have to say Twitter. Whilst I use functional tools like Excel and Word every day, Twitter bombards me with insightful, inspiring and useful content whenever I want it. There is no other platform like it for finding and sharing content. I’ve learnt an incredible amount from the content posted and met some great people as well.
What did you want to be when you were younger?
I found an old print out from school the other day that profiled me when I was about 13. It said I was most likely going to be an accountant. I put this down to my love of numbers but believe it or not, finance never really excited or inspired me. I’ve always been big into music and football so when I was younger I would flip between scoring the winning goal in the FA Cup final or playing guitar or drums at Wembley Stadium. I achieved the drum bit for a while playing in a band in Bournemouth for a few years but sadly we never made it to stadium level.
Where in the world would you most like to visit and why?
Top of my bucket list of places to go before I die would be to go to Norway or somewhere like that to watch the aurora borealis first hand.
If you could only eat one food for the rest of your life, what would it be?
If you could change one thing about yourself, what change would you make?
I’m currently working hard at not being distracted so much. I’ve come to realise that all of these notifications, messages and alerts are great if you have really important things to monitor but the reality is very few of us need them. By reducing distraction, you can increase output and get more done in less time so I’m working really hard to do that, but it’s pretty hard.
What’s the hardest thing you’ve ever done?
Juggle being a company owner with helping to run a house and look after two very young children. Both of my children were bad sleepers in their early days and it made life pretty tough, but I’m glad to say we’re over the worst of it now. I fully understand why sleep deprivation is a torture technique!
What was the last experience that made you a stronger person?
Strangely I think it was a team building event we did a year or so ago when we went coasteering. We had to get into quite a choppy sea as well as climb up on some tough rocks and jump off them. I hate heights and climbing wet surfaces so to do both and then jump off what looks an almost suicidal platform made me feel hugely positive.
What’s your party trick?
I can carry five pints from the bar to the table without spilling any. Every time I show this to people they are hugely impressed.
What is your favourite film?
Probably Airplane, for the sheer number of stupid gags in it. It’s endlessly quotable.