What does a typical day involve?
My current role is Digital Strategist sitting within one of the Client Attention teams. My time is split between working with our existing clients to ensure we’re utilising the correct channels and hitting their KPIs and putting together strategies and pitches for new clients. No day is ever the same.
What do you enjoy most about working at Adido?
It feels like one big family. Digital is a fast paced environment with things changing quite quickly meaning you have to be nimble and constantly evaluating what you are doing. This makes for an exciting career as the need to continually expand and grow your knowledge is always paramount.
Where were you born? What brought you to Adido?
I was born in Plymouth, but moved to Frome, Somerset when I was just one. I spent the majority of my life there before coming to Bournemouth University to read Computing. The path to Adido was cemented during those opening few weeks where I met my fellow directors, not knowing that only a few short years later we would be starting our own agency together.
What’s your favourite thing about Bournemouth?
I was first attracted to Bournemouth because of the clubbing scene as I used to be a frequent visitor to Slinky and this was part of the reason I choose Bournemouth University. My favourite thing is the fact that we’ve got everything on our doorstep. It’s a really vibrant town, with some great beaches but you only have to travel a short distance to find some rugged coastline or the forest.
Tell us something about you that your colleagues don’t know yet!
A tough one, when I’m in the office I have been known to overshare as the office can be like a psychiatrist's couch and it can have a quite cathartic effect. One thing I don’t shout about is the fact I got to meet Noel Edmonds and Mr Blobby when I was younger; there maybe an embarrassing photo of me, my younger brother and Mr Blobby in some sort of embrace knocking around my parents house!
Where in the world would you most like to visit and why?
Before we had our first child we would always go on a big adventure every Christmas and get some winter sun. We had been planning on going to New Zealand this year but then fell pregnant as soon as we got back from the last holiday so had to rethink our plans a little! We still hope to go but we might wait a few years until our son is a little older and will remember the trip.
What would you name the autobiography of your life?
'Strawberry Blonde Not Ginger'. A tale of one man's struggle to make the world realise the truth
If you could only eat one food for the rest of your life, what would it be?
Tuna mayonnaise. Can’t go wrong with the perfect combination and is suitable at all times of the day!
If you could learn to do anything, what would it be?
I’d love to learn Spanish. We go to Ibiza most years and I can get by when ordering food and drink but I’d love to be able to hold a proper conversation. The Spanish culture and people are wonderful and it’s one of the few places I could imagine living.
When was the last time you were nervous?
I still get nervous when attending a pitch, it doesn’t matter how many times I’ve done it, I still get butterflies just before I walk in.
Describe yourself in three words?
Driven, generalist, tall.
How many e-mails are sitting in your inbox?
When I first saw this question it motivated me to sort out my mailbox, which had been on my list of things to-do for quite sometime. When I started I had just over 11,000 emails in my inbox but I’m proud to say I now only 10 and have completely revamped the way I approach email management. I found the whole process quite liberating and would recommend it to everyone. I’ve still got 250k emails archived but they are no longer overflowing from my inbox.
What is your favourite film?
It’s hard to pinpoint just one film but the one I keep coming back to is Layer Cake. The opening sequence is probably one of my favourites and the combination of the visuals, music and narration always gets the hairs on the back of neck up. It also features a brilliant quote by Michael Gambon at the end of the film that sums up life perfectly.