Why should this matter?
AI tools like ChatGPT, Claude or Google’s Gemini can generate perfectly adequate content – but that’s all it can ever be. Even carefully crafted prompts will still only result in a pretty average output....and no brand should be happy to settle for perfectly average.
Key risks of AI-heavy web content
- It can compromise your brand’s authenticity, USP and reputation
- Your site might be negatively impacted by a Google Core Updates
- AI generated content is not always accurate a
- Your content will not stand out
Our promise to you
We always put quality ahead of quantity, ensuring each piece of content aligns with Adido’s core values of Commercial, Candid, Curious, Care. Every word we deliver has been carefully written, considered and peer reviewed by team members – not machines.
No shortcuts. No bland, generic fluff. Just fresh, original content that resonates with your audience and reflects your brand.
That’s our AI pledge.
