Adido is a specialist, travel-focused digital marketing agency. We design and build websites, improve visibility across search and paid channels, and use data-led strategies to help travel brands increase bookings, enquiries and revenue.
Look for an agency that understands the travel sector and its challenges, from seasonality to long booking journeys. You should expect a clear strategy, honest advice and a strong focus on performance. The right partner will use data to guide decisions, explain what will and will not work, and align activity with your commercial goals rather than chasing vanity metrics.
Adido typically works with travel businesses who turn over anything between £5m and £100m per year in bookings. These travel businesses are usually based in the UK but serve the UK, US and European markets helping people explore the world.
Our clients are typically mid-sized travel brands. Bigger clients tend to need large amounts of resource which we're not set up to support and smaller travel companies often do better with freelance support. We've purposely kept Adido at 20 people across SEO, PPC, tracking and web build so that we can truly offer everything digital under one roof, with one unified team of experts.
The starting cost for a SEO, PPC or paid social retainer is £1,500 per month but can be anything up to £15,000 for larger travel companies with more than one brand and one channel. For us, the cost to manage a Google, Meta or Bing Ads account is not about the spend involved, it’s the complexity within it and the number of locations or destinations that the travel business wants to target. We work our marketing retainer fees based on the time that our team of travel experts need to do a great job rather than trying to cut corners to meet an unrealistic budget.
For website design and development, our projects tend to start at £30,000 but can rise to up to £250,000 for larger, technical projects that require significant technical support around API integrations and bespoke development. We have been building travel websites since 2003 and know the realistic amount of time needed to build something that will last the test of time.
It is rarely down to a single issue. In most cases, poor rankings come from a combination of factors such as strong competition from major travel brands, content that does not match search intent, technical issues like slow load speed, and weak site structure. Duplicate or templated content can also limit performance.
Traffic alone sadly doesn't guarantee results. Low conversion rates are often caused by poor user experience, unclear messaging, slow page speed or friction in the booking journey. If users cannot easily find what they need or trust what they see, they will leave without converting. Improving conversion rate often delivers better results than simply increasing traffic.
SEO and PPC work best hand in hand. SEO builds long-term visibility and authority, while PPC provides immediate reach and targeted traffic. A combined approach allows you to capture demand at different stages of the booking journey, from early research through to ready-to-book users.
Not always. In some cases, improving your existing website through conversion rate optimisation, better content and technical improvements can deliver strong gains. However, if your site is outdated, slow or difficult to use, a rebuild may be the most effective way to improve performance and support future growth.
A technical SEO audit reviews how well your website performs from a search engine perspective. It looks at factors such as crawlability, indexing, site speed, mobile usability, internal linking and technical errors.
If your site is underperforming or has not been reviewed recently, an audit is often essential to uncover issues that could be holding back visibility and traffic.
We focus exclusively on travel, bringing deep sector knowledge and experience across SEO, PPC, web development and strategy. Our approach is grounded in data, shaped by commercial objectives and delivered with honesty and care. We challenge assumptions, stay close to performance and work as an extension of your team to drive meaningful growth rather than surface-level results.
