Travel SEO agency

We are a specialist travel SEO agency, creating travel marketing campaigns that improve keyword rankings, increase organic traffic and ensure travel websites achieve the highest conversion rates possible.

Talk to a travel SEO consultant today.

SEO for travel

Learn more about our travel marketing SEO campaign process:

We have worked with a wide range of travel companies to strengthen their visibility across the search engines. The travel sector comes with its own unique SEO challenges, so our organic search specialists have developed strategies that help businesses achieve top rankings in this highly competitive industry. Alongside this, our travel PPC services deliver targeted, measurable campaigns designed to boost leads and drive sales.

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Our SEO team has been working within the travel industry for many years. They have built relevant travel links, achieved page one rankings for highly competitive travel keywords and even speak at travel events, such as ABTA, Travolution, TTG & the British Travel and Tourism show.

Our SEO travel experts

Google makes constant changes to its algorithm and each industry, website and business is affected differently when the more impactful algorithm updates come along.

The Adido team understands how to navigate these changes to keep your travel website performing at its best. Whether your travel business is targeting a local, national or international audience, our SEO travel experts will find the right strategy for you.

Meet our amazing travel SEO team

Anna Heathcote

Content Manager

Jasmine Gambrell

SEO Executive

Amy Scriven

SEO Manager

Shawn Harding

Senior SEO Manager

How we do SEO for travel websites

1. Dive into the data

We don't make any drastic decisions without carefully considering your objectives and data first. We look at booking data, popularity of destinations, seasonality, profitability and more to not only decide on what we should be targeting, but to help set more specific KPIs for us to achieve together.

2. Travel keyword research

Finding the right keywords to target requires extensive research and an understanding of what is realistically possible to achieve. We consider everything from the services you provide to the destinations you offer to recommend target keywords on a page-by-page basis.

3. Technical auditing

One of the first steps within a travel SEO strategy is to conduct a comprehensive technical SEO audit of the website. Everything from hreflang that ensures international targeting is appropriately set up to canonicalisation which reduces wasted crawl budget on page filters is considered.

4. Competitor auditing

Knowing the competitor landscape is incredibly important in the travel industry, particularly in niches that are dominated by big brands. Looking at competitor activity will help to form your ongoing strategy and understand where opportunities for dominance are.

5. Landing page optimisation

With SEO audits and keyword research in hand, we then move on to tackling your existing landing pages and creating any new landing pages that open up unexplored avenues for organic traffic to enter your site. Everything from keyword optimisation to reducing large images (a common problem with travel sites) is tackled.

6. Travel content marketing

There are endless opportunities with content marketing in the travel industry, as people are searching for answers about their favourite destinations, activities, accommodations and more. We create content campaigns with a purpose, to get your brand in front of your audience at the right time.

7. Link building

Links are still very much part of Google’s algorithm, and our travel industry content marketing campaigns go hand in hand with our link building campaigns as we build backlinks from genuine market leading publications and highly relevant travel publications to give your rankings a boost.

8. Travel SEO strategy

We never stop strategising and are constantly analysing the data using multiple search engine optimisation tools to identify ranking, traffic and conversion opportunities. While we always have a strategy to follow, it has to be flexible in order to adapt to an industry that never sleeps!