About our SEO audit service
Improve your organic rankings with our SEO audit service.
- Keyword audit
- Content review
- Technical audit
- Competitor analysis
- Backlink profile
- Website migrations
Performing a technical SEO audit is essential if you want to ensure that your website is viewed as ‘high-quality’ through Google’s eyes, as this will impact your online visibility. By identifying any areas where there are technical issues (such as broken links and duplicate content), we can ultimately help you to drive more traffic to your site, increasing conversions.
Website audits are an important part of our organic marketing efforts and allow us to get to know the ins and outs of your website’s performance. From reviewing the content across your site, to finding any bugs that need fixing, our SEO audit service experts will investigate every corner and create a strategy to make impactful changes.
What is an SEO site audit?
SEO site audits involve analysing how well a website is performing, in order to discover any issues, so that it can be better optimised for search engines such as Google. Here at Adido, our technical SEO site audit service, will provide you with a deeper understanding of your current site and any faults or missed opportunities that can be implemented, to improve online visibility.
Why do an SEO audit?
By investing in an SEO audit service, areas for improvement on your website will become clear and these issues can be addressed to improve your overall ranking on the search engine results pages (SERPs). When you improve your online visibility, you are likely to see a rise in traffic to your site, as well as an increase in sales and leads.
That said, conducting an SEO audit won’t just impress search engines, it will give your audience a much better user experience also - especially when thinking about aspects such as page load speed (nobody wants to wait around for results) and content readability - after all, if a user isn’t enjoying their experience on your website, why would they stay?
Psst ...
Site speed is a direct ranking factor and a slow-loading webpage which takes up to 10 seconds to load could see an 123% increase in bounce rate!
Our SEO audit service team
Our team of SEO specialists will perform SEO site audits to dig deep to analyse your website, to detect any issues that may be holding you back from ranking well on the SERPs, so they can fix them and drive more traffic to your site.
If technical SEO issues go unnoticed, you may not realise that search engines are having a hard time finding your site...and if they’re struggling, your target audience will be too!
You can trust our SEO team to do all the hard work for you and we’ll send you performance reports to highlight areas which we feel should be improved to help deliver the best results.
Meet our amazing SEO team
Our SEO audit services
Keyword audit
We’ll conduct thorough keyword research, to find any keywords you are currently ranking for and identify any keywords that will drive the right traffic and signal your website’s relevance to search engines. Our keyword audits ensure that each decision is driven by data, rather than based on assumptions which may not improve visibility.
Content review
We’ll review your website’s content, checking for issues such as poor readability or duplication to ensure that your webpages are both user and search engine friendly. We’ll also recommend on-page optimisations we think will help you top the SERPs, which will contribute to increasing leads and sales.
Technical audit
As part of our technical SEO audit service, we’ll look at aspects such as meta titles, meta tags, canonicals, page speeds, duplicate content, links and crawl issues. Once we have all the data we need, we will share this information with you as well and web developers so that changes can be implemented.
Competitor analysis
Using handy SEO tools such as Semrush and Majestic, we’ll do some digging into your competitors to analyse their performance and how we can create a strategy to compete with them.
Backlink profile
We’ll take a look at external links pointing to your site to see what improvements can be made. We can look at whether your link profile is harming your website, or spot opportunities to build more backlinks. Essentially, we will work on sending as many signals as we can to Google to make it clear which content is most important and build your domain authority.
Website migrations
When working on website migrations, we’ll conduct a full website audit to make sure that the project remains on track and no stone is left unturned. We review the sitemap, content, technical setup, redirect strategy and more to ensure a smooth migration which not only retains traffic but aims to build on it too.
SEO case studies
What our clients have to say...
"This project was a massive undertaking for Latin Routes as it was the first new website project in 13 years. We were delighted to onboard Adido. Anna & Jasmine in the SEO team produced brilliant content for our website pages. Kherrin brought a wealth of expertise on SEO, tagging and website migration management. Together we were able to prepare the website for launch and future proof it for success. Adido are now leading our SEO strategy. The team have thoroughly enjoyed working with Adido"
"Partnering with Adido has been transformative for SPL Villas. Adido didn’t just optimise individual marketing channels, they helped us take a holistic view of our digital marketing and e-commerce efforts, ensuring everything worked together to drive tangible business results. One of the most impactful changes was the enhancement to our website check-out funnel, including the addition of flight-booking functionality and improved filters. These updates contributed to a 75% increase in total bookings in October and a 50% MoM growth in trade sales. Their approach has helped fuel the 5x YoY growth that has kicked off 2025"
An SEO audit service to boost your business
Here at Adido, our SEO team understands how to carry out a thorough technical review and why it matters for building a strong organic presence within the travel sector. With a data-led approach and years of experience, we cut through guesswork and focus on facts, identifying issues that may be holding your site back and refining it for the searches that bring real bookings and enquiries.
We work alongside our clients throughout each project, sharing regular updates on website performance and supplying monthly reports to keep progress transparent and aligned with your goals.
Based in Bournemouth and supporting travel brands across the UK, we help travel businesses strengthen their online presence and increase direct sales. If you are ready to improve your visibility and bookings, we are the SEO audit agency for you.
If you have any questions, you can contact us on:
Telephone: 01202586300
Email: [email protected]
