UX experts
Our UX services include, but are not limited to:
- Information architecture
- Personas
- Prototypes
- User research
- Site mapping
- User stories
- User journeys
- Wireframing
User experience calls for a clear, analytical approach shaped by data rather than personal taste. Those days are well behind us. When done well, UX gives travellers what they need at the moment they need it, presented in a way that feels natural and expected.
As a UX design agency with more than 20 years of practice, we have supported travel brands through low-fidelity wireframes, detailed user journeys and finely tuned personas that reflect real behaviours.
Whatever your requirements, we are ready to deliver results that support your goals and help your audience feel confident planning their next trip.
Psst ...
Invest in user satisfaction. Technical performance = make it fast. Perceived performance = make it feel fast.
We focus on the user's goals
In an increasingly mobile-first world of multiple screen sizes, resolutions and software, the goal posts have well and truly shifted in regards to what great interfaces and user experiences look like. We are a UX agency that relish in the challenge of crafting interfaces that look as great as they work, regardless of device or platform.
Our web designers and web developers live and breathe for the development journey our clients share with us. We excel in implementing actionable insights from qualitative, quantitative, attitudinal and behavioural research.
Our UX architects
UX and UI services
Information architecture
Information architecture (IA) is the organisation and structuring of site content. We use an IA to map your brand identity in a way that captures the attention of your consumers. IA is the backbone to build upon for great user experiences.
Personas
We create fictitious personas based on experiences of the target audience segments. Personas help to theorise about audience interests and the platforms, services and brands they're already familiar with. It provides a bigger picture of a user of the system to help get better results.
Prototypes
We produce prototypes to get feedback early on in the design process. This allows us to be more creative and experiment efficiently with the usability of your website before taking it into development. We prefer low-fidelty prototypes which lack style, colour or graphs as they ensure that the main assessment focus lies in functionality, behaviour and priority of content. By stripping back the visuals we can better focus on meeting the user’s goals and not get distracted by colour or a particular image.
User research
As part of our analytical approach to developing great user experiences, we combine data about current and prospective users via several sources. This tends to involve a host of qualitative and quantatitive methods, from focus groups and surveys to analytics and field research. Whilst asking people what they think and want is useful, often what they say versus what they do can be very different, so we don't like to underestimate the power of observation.
Site mapping
Your website architecture is incredibly important for both users and search engines. Working alongside our in-house SEO specialists, we create a sitemap which ensures users can easily navigate your website and search engines can see a clear hierarchical structure for crawling and indexing.
User stories
We write user stories to ascertain specific site requirements. They are statements written from the perspective of the user, describing who they are, what they want and why they want it. User story mapping ensures that requirements are informed by user needs, keeping our work user-focused.
User journeys
User journeys depict the decisions users make and the journey they take through a site. We deliver this as a flow diagram for site tasks, showing the overall flow of the site. This informs flow and how site structure should work.
Wireframing
Building out the structure of your pages to ensure the user’s eye is drawn to all the right places is key to a successful web page. Again, we work closely with our SEO team to ensure we create wireframes which suit both users and search engines.
Our latest work
What our clients say ...
"Adido were instrumental in creating a project strategy that incorporated the Hall and Woodhouse vision and values as well as best-in-class website design. They have exceeded our expectations by building beautiful, optimised sites that are loved by our guests as well as our Business Partners."
"We couldn’t be happier with our two new websites! Adido were great to work with, from design through to build they were hardworking, supportive and enthusiastic. They delivered both websites on time, within budget and we look forward to working with them on an ongoing basis!"
UX agency
In today's world, your digital presence may well be fractured across several channels or platforms. In this environment, the necessity for crafting coherent and consistent user experiences has never been so great.
When looking to understand consumer needs, it's crucial to measure attitudes and behaviour through research. Whether we're gathering data with surveys or with field studies; we use quantitative and qualitative research to inform decisions when compiling customer journey maps, thus ensuring the user journey is of a standard that consumers have come to expect.
Our user experience research results in the crafting of invaluable user personas used to predict user habits and preferences, aligned with user motivations. We use this to exceed their expectations by crafting memorable experiences.
Our approach to information architecture and prototyping puts interactive wireframes front-and-centre of our UX and UI process. This allows us to enhance solutions at a stage where they're malleable. This ensures that our finalised solutions works for and engages your users; as opposed to just looking good.
There will always be scope for your website to perform better than it does currently. With solid KPIs, we apportion specific segments of web traffic to concurrent proposed solutions. We provide A/B, split and multi-variant testing to validate performance increases before investing funds into the work.
We are an award winning UX agency based in Bournemouth, but we provide UX services across the whole of the UK, from London to Liverpool.
User experiences and user interfaces aren't just about websites. We encourage companies to reflect on their business beyond the website. Instead, contemplating how putting the user at the heart of the business could result in new, attention-grabbing, digital experiences.
If you'd like to discuss your UX approach with one of our experts, then get in touch!
Some of our UX & web development clients over the years
