Objectively use data to inform decision making
Our data analysis services include, but are not limited to, all of the following:
Data analysis as a service is much more than simply pointing out what last month’s performance levels were. There are a wide variety of factors that need to be considered with every KPI and performance report; from the state of the wider audience for the campaign to the different digital marketing channels in use and how they influence one another; from how accurately and effectively your key performance indicators are being tracked to the reasons behind a month’s performance.
For travel brands, this often includes looking at seasonality, shifts in booking intent, destination interest and how users move through longer or more complex journeys before they commit. Our data analysts will work closely with your team to make sure nothing is overlooked, helping you gain clear and practical insight into your performance.
Psst ...
Data needs to tell a story to be useful. Adopt the 5Ws when it comes to analysis and interpretation - who, what, when, where & why.
Champions of turning data into insights
Data analysis should be one of, if not the main thing that informs most of the decisions you make, when it comes to digitally marketing your travel business. It can provide everything from what your customer base is doing and how they’re searching, to which marketing channels you should be investing in.
Simply put, the data you analyse tells you what’s happening, how it’s happening and what you should be doing about it. it's a foundation from which you can accurately and efficiently launch all your marketing activities.
Meet the team who love working with travel data
Our data & insight services
Web analytics
Our data analysis methodology has a strong focus on web analytics, going beyond just understanding your travel business to understanding your website and how users plan, browse and book on it. Using Google Analytics, heatmaps, attribution modelling and more, we get a clear picture of your web performance across key booking journeys and how it can be improved.
Tracking
The key to running a successful digital marketing campaign in travel is being able to see what’s working, what’s converting and what your return on investment is. We’ll help you do this with various tactics and methods to tracking bookings and enquiries, including UTM parameters and pixels.
KPIs
When evaluating your digital marketing campaigns, the clearest indicator of success is performance against the right key performance indicators for your travel brand. As marketing experts we’ll paint a clear picture of how successful your campaigns are by referring to the most important KPIs, be it bookings and other conversions, CTR, organic traffic and more.
Bespoke reporting
We’re not just here to throw facts and figures at you when evaluating your travel marketing performance. Our highly skilled data analysts can present our insights in a variety of different ways with our custom reports, depending on what suits you best.
Attribution
Attribution modelling is another huge part of our data analysis and insights service. We work closely with all of our clients to gain a deep understanding of their business and how their different marketing channels work together across the booking journey to create conversions and sales.
Deciphering The 'Why'
We’re not just here to tell you what’s happening with your campaigns either; rather than just spouting off how many bookings you’ve had in January or how many site visitors you had in February, our team always takes an evaluative deep-dive into how and why the data looks the way it does.
Still not sure which cookie management tool to use? And how to set it up?
Choosing the right platform to manage user consent depends on your specific needs, as many offer similar features although the prices can vary wildly!
However, some solutions stand out in key areas. For instance, CookieBot and OneTrust provide more in-depth visibility on consent rates, helping businesses monitor user preferences effectively. On the other hand, platforms like Osano are more tailored towards retrieving and managing user data on a global scale. This makes them a better fit for larger organizations who prioritize customised data access and compliance across countries and regions where laws differ.
We have also worked with Piwik Pro Consent Manager, TrustArc, CookieControl and many more cookie consent platforms so we're perfectly placed to share our first hand experience.
Selecting the right tool requires balancing compliance requirements, data insights, and user experience. We can help you make this choice depending on your business needs and budget!
What our clients say ...
"The level of detail you go to, to either prove a point or disprove a point is so important - allowing the company to move in the most informed and best direction. You came into the business, put in a place a lot of the quick fixes on our site and marketing campaigns, you all pick up the nuances of the business quickly and guide us to further improvements.""
"Adido is a data driven and results driven agency with employees who really know their stuff!"
Some of our data-led clients over the years
