Andy Headington
As a published author with more than 20 years’ experience in digital marketing, Andy regularly delivers engaging, industry-specific talks, training sessions and presentations to travel businesses across the UK and beyond, sharing practical marketing insights and strategies for standing out in the digital age.
Digital marketing expert
Andy delivers talks and training for travel associations, tour operators, OTAs and other industry groups, cutting through the corporate waffle with practical advice, sharp insights and plenty of wit. His sessions make complex digital marketing topics easier to understand and give audiences clear ideas they can put into practice straight away.
His areas of expertise include:
Andy's expertise spans all areas of digital marketing, from SEO and PPC to AI and social media, specifically tailored to the travel sector. He is a regular contributor to leading industry publications such as Travel Weekly, TTG, Travolution and Travel Bulletin, sharing the latest travel and digital-related insights. He regularly leads training sessions for ABTA, ITT and AITO members and has presented at major digital marketing events like SMX London, SES London, SASCon Manchester and the UK Search Awards.
Psst ...
A great speaker is often only as good as his or her team. Take a wander through the rest of the Adido website to discover how our fantastic digital marketing experts can help your business grow.
Andy's areas of expertise
SEO
Ranking highly on search engines boosts visibility and can lead to higher levels of engagement and lead conversions. Andy has been in the world of SEO since 2004, exploring the best strategies for scaling the search engine results pages through effective optimisation tactics.
PPC
How does the Google Ads and Bing Ads system work and what metrics should we be aware of for paid search success? Andy can talk about all of this and more in depth to help attendees understand what Google's main focus is and how to work their systems.
Analytics
Google Analytics 4 is (sadly) here to stay but very few companies fully understand how to use it. Andy has delivered talks ranging from 20-minute intro chats through to running all-day workshops to help attendees learn more about GA4 best practise
AI and New Tech
AI is already changing how travellers search, plan and book. Andy helps travel marketers understand where it’s having a genuine impact, where the hype runs ahead of reality and how to use it without losing sight of the marketing fundamentals.
Behavioural Science
What makes someone like a website? What makes some brands popular despite dubious behaviour and ethos? In his talks, Andy explores the practice of Behavioural Science, delving into ways it can be used as part of a successful marketing strategy.
'Digital Marketing for Travel Brands' available to buy now!
Digital Marketing for Travel Brands by Andy Headington is a practical guide to building effective, future-ready marketing strategies in travel. Covering every stage from planning to performance, it offers real-world insights to help marketers avoid pitfalls and create lasting, measurable results.
Order your copy today!
Let's Talk Travel podcast
Want more of Andy’s take on the travel industry?
Listen to Let’s Talk Travel, a twice-weekly YouTube podcast covering the stories, trends and talking points affecting travel brands right now. Expect honest opinions, practical thinking and plenty of discussion that scratches under the surface of what's really happening in travel.
Watch the latest episodes on the Let’s Talk Travel YouTube channel.
Andy has delivered presentations to:
Andy at ABTA's 2026 Travel Marketing Conference
Andy on Cruise Trade News podcast
A 71% increase in search demand over two years tends to get your attention.
That's exactly what we've seen for small-ship cruise brands in our latest research with Unforgettable Croatia.
So why are more travellers searching for this style of cruise? What's driving demand? And what does it tell us about how holiday priorities are changing?
Andy Headington joins Unforgettable Croatia CEO Graham Carter on the latest Cruise Corner Podcast to dig into the data and discuss one of the most interesting trends in cruise right now.
Worth a listen if cruise is on your radar.
Andy speaking at British Tourism & Travel Show
Featured in:
Social Media
Andy has delivered dozens of talks on how businesses can harness the potential of social media, presenting the latest trends in terms of platforms, as well as other areas of interest to help attendees raise their social game that little bit more.