What we do
As AI continues to rewrite the rule books in terms of how people find and consume information, travel brands must be ready to adapt. We help travel businesses understand and optimise for the new age of search - improving brand visibility across conversational platforms and AI search tools such as ChatGPT, Gemini and beyond.
Whether you’re a tour operator or travel agent, our AI search strategies ensure your content is discoverable, trustworthy and ready for the future of search.
Psst ...
According to ABTA, almost one in five young adults are turning to artificial intelligence to design their holiday.
Our AI and GEO services
GEO consutancy
Whether you’re starting from scratch or looking to refine at existing approach, our consultancy service helps you understand where your brand can go within the generative environment. We guide you through a GEO content strategy with clear steps and goals.Keyword strategy
Keywords still matter whether you’re optimising for AI or not. However, they may not be the same keywords you’re used to. When developing a keyword strategy, we identify long-tail, conversational keywords that focuses on matching the natural language pattern of user queries when interacting with AI platforms.Technical audits
Do you know how technically sound your website is? Are AI systems and search engines able to effectively crawl, index and understand your content? Our comprehensive technical audits use tools such as Screaming Frog to crawl your site, making sure your technical setup is ready for your content to be optimised.Content creation
Content needs to be better than ever – not just for users, but for machines too! Our content is crafted to resonate with both. We produce high-quality, fresh and relevant content designed to show off your expertise and authoritativeness on the subject matter, using natural language best practices to give you the best chances of leaving your mark on AI engines.AI Overviews optimisation
These concise overviews generated by AI are becoming more common on SERPs for a multitude of search terms. It’s more important than ever to push for visibility where possible as user behaviour shifts towards zero-click searches. By optimising content structure, link building and schema mark-up, we help AI understand your content better to position your brand at the top of the SERPs.SEO
SEO and GEO go hand in hand, and traditional SEO will always be a main player in shaping your online visibility. From technical optimisation and on-page structure to link building and content enhancements, we deliver proven SEO strategies that lay the foundation for broader generative success, because visibility in AI starts with search.GEO vs SEO – What’s the difference?
It’s easy to get tangled up in the never-ending list of acronyms, but each plays a unique role in shaping online visibility. While they share similar goals, the focus and approach behind each one differ.
- SEO (Search Engine Optimisation) is all about ranking well on search engines like Google and Bing. It focuses on technical improvements, keyword targeting and content quality to boost organic visibility.
- GEO (Generative Engine Optimisation) focuses on optimising for generative AI tools like ChatGPT, Gemini and Perplexity. It ensures your brand appears in AI-generated summaries and conversational search responses.
In the travel sector, these approaches go hand in hand. While SEO builds your foundation, AEO helps AI find clear answers and positions your brand in the new wave of AI-driven results where travellers seek instant, personalised advice.
Our job is to ensure you get the best out of both, creating a strategy that ensures your travel brand is discoverable everywhere — whether that’s on Google or on ChatGPT.
