Executive summary
A rollercoaster ride of GA4 and organic search!
Visitors can enjoy over 70 rides and attractions at Paultons Park, including roller coasters, water rides and a host of Peppa Pig-themed attractions for younger visitors. However, Paultons Park needed to introduce the park to more users nationwide.
With a two-pronged SEO strategy and watertight tracking set up, Paultons Park and Adido aimed to do just that.
The problem
Keeping Paultons Park visible and performance measurable
Paultons Park wanted to maintain its established search visibility and help more families discover the park online.
Alongside this, the team needed to prepare for the move from Universal Analytics to Google Analytics 4, supporting the continued measurement of website performance.
The solution
Bringing more families to the park
Adido worked with the Paultons Park team to provide ongoing SEO support and manage the GA4 implementation.
Our SEO work supported the website’s visibility and technical health. Alongside this, we set up GA4 and provided training to help the team understand the new platform and use its reporting.
The results
Keeping Paultons the premier park in the south
Paultons Park maintained a strong presence in organic search, with improvements in visibility and engagement across selected website content. The GA4 implementation was completed ahead of the retirement of Universal Analytics, with documentation and training to support the team’s use of the platform. Together, the work supported the park’s search presence and gave its team the analytics setup to continue monitoring website performance. |
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