Back by popular demand (as in, my boss demanded I do it) is the Adido Advent Calendar of Travel Stats!
Who needs a Lynx Africa giftset or some delightful novelty socks from Temu when you can be treated to a feast of fantastic insights from the world of travel that’ll see you through this festive season.
Merry Christmas, ya filthy animals!
Door 1
Nearly nine out of 10 people in the UK took a holiday over the past 12 months - the highest proportion since 2019. ~ ABTA
Door 2
The European Radiohead tour is projected to bring in over 12 million Euros in tourism spend to four of the five host cities. ~ Mabrian
Door 3
International tourist arrivals grew 5% in the first nine months of 2025 compared to the same period of 2024. This is about 3% above pre-pandemic levels. ~ UN Tourism
Day 4
When it comes to funding the trip, 21% of global Gen Z travellers rely on credit card rewards and 46% rely on their parents to help fund their travel budget. ~ Skyscanner
Day 5
11% of UK 18-24 year-olds took a rail holiday in the last 12 months, up three percentage points year-on-year, and 9% of them chose a coach break, on par with the over-65s. ~ ABTA
Day 6
53% of travellers are open to taking part in a roleplay retreat based on their favourite fantasy game, book or film. ~ Booking.com
Day 7
Central Asia is now a tourism hotspot. Bookings to Uzbekistan are up 52% on last year, while Georgia bookings have increased by 31% in the same period. ~ Explore Worldwide
Day 8
Over a third of global travellers (34%) say they now actively seek out quieter destinations, and 31% plan to visit popular places only in shoulder seasons – a sign that overtourism is influencing decision-making. ~ Skyscanner
Day 9
15% of UK travellers indicated that they might take a cruise in the coming year, rising to 20% of 25-34 year olds. ~ ABTA
Day 10
81% of Gen Z and Millennial travellers plan their getaways based on what they’ve seen on screen. ~ Expedia
Day 11
Europe welcomed nearly 340 million international tourists this first half of 2025, about 4% more than in 2024 and 7% more than in 2019. ~ UN Tourism
Day 12
Two‑thirds of US men surveyed by Booking.com say they’d be more likely to book a trip if they knew ‘extra affection’ was on the itinerary ~ Booking.com
Day 13
More than a third (39%) of global travellers have gone, or considered going, overseas specifically to meet new people e.g. for friendship or dating. ~ Skyscanner
Day 14
The Online Travel Market is estimated to be valued at USD 0.7 billion in 2025 and is projected to reach USD 1.4 billion by 2035, registering a compound annual growth rate of 7% over the forecast period. ~ Future Market Insights
Day 15
Interest in rural escapes has especially increased for Gen Z travellers over the past two years, and there has been a 300% spike year-over-year in guest reviews mentioning farms on Vrbo. ~ Vrbo
Day 16
43% of UK travellers said they’d be confident to some degree letting an AI tool plan their holiday, with 38% saying they’d be confident letting it book for them. ~ ABTA
Day 17
Over half (54%) of business travellers say they’d take a trip just to get a break from their family or partner. ~ Hilton’s 2026 Trends Report
Day 18
More than a fifth (22%) of UK travellers surveyed by ABTA said they have a better holiday when they’ve used a travel professional to book it. ~ ABTA
Day 19
In the last 12 months, the share of people using AI for holiday inspiration doubled to 8%, rising to 13% of 18-24 year-olds. ~ ABTA
Day 20
2025 worldwide ocean cruise line revenue from ticket and onboard spend is estimated at $72.5 billion (a 7.7% increase over 2024) with 33.7 million annualised passengers carried (a 4.9% increase over 2024). ~ Cruise Market Watch
Day 21
Half of global travellers would willingly take a pay cut in exchange for unlimited leave and 44% would leave their job if they were denied a vacation time request. ~ Hilton’s 2026 Trends Report
Day 22
57% of travellers say they’re likely to attend a local sporting event while travelling (rising to 68% among Gen Z and Millennials). ~ Expedia
Day 23
The popularity of 21+day trips has more than doubled for 35–54-year-olds, up six percentage points to 10% from 4% in 2023. ~ ABTA
Day 24
No stat today…but everyone at Adido wishes you a very Happy Christmas and a wonderful New Year! See you in 2026!
So there you have it – the Adido Advent Calendar of Travel Stats! We hope you’ve learned something along the way!
