Tom Slaiter
Senior SEO Manager
Tom has been working in SEO since 2013, building experience across some seriously competitive sectors, from enterprise retail and B2B SaaS to ticketing, finance and travel. Before joining Adido, he led SEO strategy across a range of complex client accounts, with his work recognised at the European Search Awards.
He’s at his best when working closely with teams and clients to build SEO that lasts. That means a clear strategy, solid execution and making sure SEO becomes part of how a business thinks, makes decisions and grows.As Head of SEO at Adido, Tom leads the team’s SEO output and helps set the direction for how we approach search as it keeps changing.
With travel a big part of life at Adido, he also brings his experience to the particular challenges travel brands face, from fierce competition and shifting demand to increasingly complex customer journeys.
