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Condor Ferries

High performance testing for their new websites

Poole based ferry company, Condor Ferries has been a vital member of the channel islands community since 1987.  They operate all year around, carrying passenger and freight traffic from the islands to the mainland of France or the UK.

Like many, the travel industry has seen a major rise in non-complex bookings such as ferry tickets online in the last few years, making it one of the most important channels for many companies.

No surprises then, when Condor invested in their French and UK websites and online booking system towards the end of 2017, they wanted the site to look good and perform well.  A high performance website ensures conversion rates are maximised because bounce rates are keep to a minimum.

'47% of visitors expect a website to load in less than 2 seconds, and 40% of visitors will leave the website if the loading process takes more than 3 seconds.' 

Kissmetrics

 

Working on behalf of Condor we were asked to consult on the build of the UK and French websites and test the ‘load time’ for 1000 concurrent users.  During this project, we produced a set of reports and recommendations to minimise the ‘load time’.

We measured the performance by creating scripted user scenarios that were launched concurrently to test the website against a varied amount of traffic, the results gave us time to first byte (TTFB) and user journey times.  Using this insight we were able to make recommendations that would get the page speed close to 0.2, which is the speed recommended by Google.

After 4 rounds of testing and reports we saw the average page load times greatly reduced and therefore performance was maximised for concurrent users. This gave Condor peace of mind that their website would be able to handle as many users as their marketing would generate without sacrificing performance at any point.

 

 

YELLOW ZEBRA SAFARIS

Our challenge was to create a brand for Yellow Zebra Safaris that reflected their luxurious safari offering. The brand needed to be communicated across all channels and needed to resonate with their audience at all levels.

How we did it

  1. Work
  2. Condor Ferries
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