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SEO Techniques

Search engine optimisation requires a progressive, forward thinking strategy that can be easily adapted in the ever changing search environment. At Adido, we create SEO strategies that ensure your business gets noticed at the right time and in the right place.

Getting onto the ‘Google podium’ is a challenge that businesses everywhere can struggle with, but with the right SEO strategy you can see your business name ranking in the top spots for your most sought after search terms.

Using qualitiative and quantitative research we are able to pull together a comprehensive SEO strategy that covers everything from your appearance in the search engine results pages, strategies for increasing visibility and website authority and plans for ongoing changes that will improve the user experience and drive high quality, converting traffic to your website.

Our SEO strategies are tailored to the needs of each individual client and we take the time to get to know your business inside out and nurture the relationship we have with you. We know that SEO means more than just appearing in search engines, it’s about driving high quality, engaged traffic to your website that meets your goals.





In working with Adido you will be provided with a monthly plan of activity which has been designed within a quarterly cycle of activity.

Activities undertaken within the 3-month schedule will help achieve impact in a specific search theme, showing steady growth over-time which in turn will lead to shift changes in performance as each quarterly sprint comes to a close.

On a monthly basis the necessary house-keeping, steady content stream and gap-analysis will happen to ensure continual improvements to your search visibility.



SEO is not a quick win. It requires long term, strategic planning and consideration on where you want to be and how you're going to get there. Significant shift changes come from continued support of search optimisation techniques.  As part of your SEO retainer you would receive an annual SEO plan which would take into account the tactical quarterly sprint cycles, but also cater for the longer term aims of the business.

This annual plan will provide an overview of the year ahead, broken down into four 3-month bursts of activity, concentrated on the areas needing the most attention from our SEO experts. This allows you to see where you're headed and how we're going to get you there.



Technical SEO

Focusing on how well search engine spiders can crawl your website and index your content, technical SEO can largely improve online visibility.

Certain kinds of issues can render your website invisible to the search engines, making it less likely to rank well and provide a great user experience.

Our technical team looks at factors such side speed, sitemap, canonicals, robots.txt, site’s indexation, broken pages and images and many more. We analyse and recommend solutions to help you achieve a ‘healthy’ website


Our comprehensive technical audit will look in detail at your site architecture, crawl errors, site speed, sitemaps and robots.txt files, as well as identify errors in coding and mark-up which may be impeding your SEO efforts.


On-page optimisation

Content pages are the meat of websites and are almost always the reason visitors come to a site.

Optimizing your pages for search engines and users improves their position in the search rankings. These pages should be regularly reviewed in line with business objectives, new products, market and competitive changes.

By improving page titles & descriptions and on page content, refining site structure, call to action and internal link architecture we can help you create the best on web collateral, highly optimised for the search engines.

Link building

We build links by offering content of real value to your target audience.

Whether it’s a whitepaper, infographic, how-to guide, industry insights piece or simply a well written article, our team put their all into creating something enthralling.

Once the piece is created, we start seeding it out to our database of contacts and any other relevant publications we feel may benefit from it. Instantly, a buzz is created and your content is being linked to, shared, discussed, liked, retweeted and pinned all over the web.

Content creation and seeding

In an online world cluttered with content, you need something that is really going to stand out from the crowd and creating eye catching content which resonates with the audience is a challenge we love at Adido.

With less emphasis on keywords and more focus on online journeys, we create a content strategy for use on your website and other owned channels to develop a brand presence and build relationships with existing and potential customers for future gain.

Site migration SEO equity

Refreshing the look, feel and functionality of your website every few years is good practice. However, when migrating your website there are many factors that need to be taken into consideration to ensure there is no loss in rankings or traffic.

We can help with migrations from HTTP to HTTPS, new site architecture, tracking and more.

Our technical SEO team have the knowledge and skills to ensure a successful site migration that takes into account all of the technical elements of your website.

Local SEO

Ranking in the search engines for specific geographical locations is a challenge local businesses face every day and requires a different approach to your average SEO strategy.

At Adido, we use a variety of techniques to ensure your local business ranks in the right places. By creating an optimised ‘Google My Business’ page, we signal to Google that you operate in a certain area.

We then use the precise Name, Address and Phone Number (NAP) in local business listings as well as encouraging reviews and optimising on page content to increase your local visibility.

Training on SEO

We're all about doing SEO the right way, not the quick way.

SEO is a collaborative digital discipline. We’re in favour of working closely with our clients, but often this involves upskilling their team. In our full day SEO training session client teams are brought up to speed on the latest best practice techniques to help advance their search visibility.

M&S for business

SEO & Content Marketing


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