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ABOUT THIS BYTEZISE WORKSHOP:
We live in an age where time is precious, attention is fleeting and reaching highly defined audiences at the right time is ever more crucial.
This session will showcase the thoughts, theories and tools designed to maximise a moment marketing strategy.
83% say it is more difficult to reach consumers online with relevant, targeted messages than it was a year ago (IAB UK).
How many of us get out our smartphones while standing in a queue, during our commute, while watching TV, or even while we’re shopping just to find that piece of information that seems so urgent at the time? In this workshop attendees will learn how to captivate users in those vital moments by either starting or evolving their real-time marketing strategy.
Kherrin Wade, Digital Strategist at Adido will explore how to make your macro and micro moment marketing opportunities successful. How to spot the right moments and optimise your strategy to connect with your audience to influence behaviour.
As a digital strategist at Adido, Kherrin is hugely experienced in exploring audience insights, channel planning and website strategy for many of Adido’s clients, constantly looking for ways to grow their business and improve their efficiencies.
A self-confessed data nerd Kherrin can spend hours interrogating Google Analytics, spotting trends, hypothesising and developing opportunities to improve an account.
WHO SHOULD ATTEND?
These masterclasses are designed for those with an intermediate to professional knowledge of the marketing industry. If you are a business owner or marketing director or senior marketing manager looking for a framework to achieve results on your expenditure then this is the masterclass for you.
Due to high demand we can only offer one place per company, and sorry no marketing agencies allowed.
Attendance to Adido events is free to selected companies. Subscription to our events is extremely popular and often we have to turn people away. If you find that you can no longer attend, we politely request that you inform us at least 2 working days before the masterclass, so that your place may be offered to someone else. Adido provide Bytesize masterclasses as a free way to share our expertise and experience, we reserve the right to charge a £50 cancellation fee to cover costs if you do not inform us of non-attendance before the above time period. Adido reserve the right to decline registration for Bytesize events.