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Life cycle of a PPC account: What to optimise and when


Friday 17 June 2016 | 1pm - 4pm | Adido HQ, Bournemouth

Book Now


The PPC landscape is fast moving and constantly innovating which makes it hard to successfully stay on top - the secret however is not to know everything, but to know and apply what is the most important and most beneficial at different stages of a PPC account's life cycle, to ensure the efficiency and effectiveness of search.

Adido's search specialists will walk through real life examples taken from accounts in new, growth and mature stages, providing the opportunity to ask the experts and gain practical advice on how to improve your own account performance. This session aims to explore search and discover aspects of PPC that can be implemented indefinately.


Welcome, drinks and lunch
The life cycle of a PPC campaign
Break, refreshments and networking
What to optimise and when to do it
Q&A followed by networking

Your trainer



Suzana Bulearca


A finalist for Account Handler of the Year at the Wirehive100 Awards, Suzana was acknowledged for her ability to manage, improve and grow adwords accounts into successful campaigns. A published author and accredited by Google, Suzana is the go to person for all things search. 


These masterclasses are designed for those with an intermediate to professional knowledge of the marketing industry. If you are a business owner or marketing director or senior marketing manager looking for a framework to achieve results on your expenditure then this is the masterclass for you.

Due to high demand we can only offer one place per company, and sorry no marketing agencies allowed.



Attendance to Adido events is free to selected companies. Subscription to our events is extremely popular and often we have to turn people away. If you find that you can no longer attend, we politely request that you inform us at least 2 working days before the masterclass, so that your place may be offered to someone else. Adido provide Bytesize masterclasses as a free way to share our expertise and experience, we reserve the right to charge a £50 cancellation fee to cover costs if you do not inform us of non-attendance before the above time period. Adido reserve the right to decline registration for Bytesize events.

  1. Events
Book Your Place

Register to request a place at our Bytesize masterclass.

PLEASE NOTE: This event has limited places and you are restricted to one per company. Adido reserves the right to decline registrations.

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