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Attention: The Digital Marketing Summit

Adido welcomed over 200 marketers to St.Mary's Stadium in April 2016, featuring fantastic guest speakers and specialist workshops from our talented digital team.

Presenters from Uber, Southampton FC, Neuro-Insight and ZenithOptimedia tackled attention in the digital age and how it can be achieved. Strategy, social, search, innovation and data visualisation were all addressed in seminar sessions.

We've put together all the content from the summit for you to watch and download. Thanks to everyone who attended!

Main Speakers

Andy Headington. Adido

 

'Marketing in the attention age'

Andy Headington
CEO
Adido

View Slides

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Trenton Moss, Webcredible

 

'Driving amazing digital experiences for your customers'

Trenton Moss
CEO 
Webcredible

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Richard Shotten

 

'How can brands adjust to declining consumer attention spans?'

Richard Shotton
Head of Insight
ZenithOptimedia

View Slides

View Video

Heather Andrew, Neuro-Insight

 

'Brain response in the digital world'

Heather Andrew
CEO 
Neuro-Insight UK

View Slides

View Video

Chris Cherrett, Adido

 

'The title of this talk is being A/B tested'

Chris Cherrett
UX Architect
Adido

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Fred Jones, Uber

 

'The real story of Uber'

Fred Jones
General Manager UK Expansion Uber

Slides Private at speakers request

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Dave Shepherd, Barclays

 

'Engaging employees to drive customer-centricity into the DNA of the organization'

Dave Shepherd
Director Frontline Help Barclays Digital Eagles

Slides Private at speakers request

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Gareth Rogers, Southampton FC

 

'The Southampton Way'

Gareth Rogers
CEO
Southampton FC

Slides Private at speakers request

Seminar Sessions

kherrin Wade

STRATEGY
IT'S THE MOMENTS THAT MATTER

Kherrin Wade, Digital Strategist, Adido

We live in an age where time is precious, attention is fleeting and reaching highly defined audiences at the right time is ever more crucial.

This session showcased the thoughts, theories and tools designed to maximise a moment marketing strategy.

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LukeLaura

DATA VISUALISATION
THE WORLD BY NUMBERS

Laura Cannings, Creative Designer & Luke Littleboy, Account Manager, Adido

Our world is driven by the data all around us.

With so much data being collected from our audiences; understanding how to present and tell stories through information is key to giving you the power of big data. 

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SteveMonika

ORGANIC SEARCH
INCREASING YOUR VISIBILITY IN THE EVOLVING WORLD OF ORGANIC SEARCH

Monika Grzankowska & Steve Brown, Organic Marketing Managers, Adido

An introduction to the ever-changing world of SEO; the current landscape, upcoming challenges & how to overcome them. 

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SteveMonika

PAID SEARCH
GOING BEYOND KEYWORDS - TURBO CHARGE PAID SEARCH WITH AUDIENCES & SEARCH INTENT

Suzana Bulearca, Head of Marketing, Adido

Smart Paid Search is not about just buying keywords anymore - find out how to take your strategy to the next level.

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JaneTom

SOCIAL
IT'S NOT ALL ABOUT YOU - TRIBAL SUCCESS IN THE SOCIAL MAZE

Tom Hadley, Client Services Director & Jane Cooper, Social Marketing Manager, Adido

How to connect with your customers and harness true community spirit. 

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Ross and Mark

INNOVATION
AN EXPLORATION OF MEMORABLE EXPERIENCES

Ross Coombes, Studio Director & Mark Willis, Back-end Developer, Adido

A selection of the latest and most exciting technological advances in digital. Drones, 3D printers, driverless cars and more!  

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upcoming events

Our free Bytesize masterclasses explore the expert seminars from our full day conference in an intimate group, providing you with actionable and strategic insights.

Insight From Attention Summit

Everything you need to know about mobile-first indexing\

We’ve been waiting for this news for quite a while and it’s finally here - Google has announced mobile-first indexing. Google made the change official with an article on the Google Webmaster Central Blog on November 4th. So what does it mean for your website?

Read More

Holidays are Coming: The Best Christmas Ads of 2016

As Christmas approaches, big brands start to compete for the best Christmas advert of 2016, but which one is this year’s winner?

Read More

Oh the good ol’ days: Nostalgia marketing and the power of the past

Brands from all industries are experimenting with nostalgia in order to drive future sales by stepping back in time. Here are a few reasons why in an age of financial, political and social insecurity brands can uncover a potential goldmine by offering consumers a cultural cuddle and remind them of the good ol’ days.

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The Christmas Countdown

The Christmas Countdown

Make your marketing merry! With the festive season rapidly approaching we've curated the best strategic advice to ensure that you're business is ready for the yuletide rush. Our Attention: The Christmas Countdown event delivered a masterclass in Xmas activity, but if you missed it fear not, here are 25 pieces of merriment conveniently placed on our strategy advent calendar.

Open the advent calendar