We are dreadfully sorry, but you appear to be using a rather out of date browser…

There's nothing wrong with that but our site was built to take advantage of the latest HTML & CSS features.

If you want to look at updating to a newer browser you can visit this site to get an idea of the options you have: https://whatbrowser.org/

Travel Digital Marketing Trends In 2018

Profile image for Molly Derham

The travel and tourism industry is a widely competitive sector, worth over 7.6 trillion dollars (Statista, 2016). When it comes to standing out in the travel, tourism and hospitality industry, it is essential that your business remains aware of the most recent and relevant trends so you can make strategic decisions that focus on the rising markets.

 

Rise of the ‘Experience Economy’

 Travel Marketing Trends 2018 - Adido 

Personalisation is a necessity for travel customers

Including the recipient’s name in an email can increase click through rate by 40%.

 

Use of immersive video in the travel industry

 

 VIRTUAL REALITY

 

TOO MUCH CHOICE IN THE TRAVEL INDUSTRY

 

HOW ARE CONSUMERS BOOKING?

 

CREATING DIGITAL TRAVEL CAMPAIGNS

The travel industry is now about building relationships with your prospect and current customers, so your campaign has to help achieve this. When creating your campaign, there are various things to consider to ensure you are targeting the right people at the right time in their planning phase:

 

Your campaign should incorporate different messaging, depending on whether you are targeting prospect customers or existing customers. This will allow you to capture new audiences and maximise the loyal customers that are most valuable to you.


In the travel industry, data can be used to make creative decisions which can be game-changing, including the use of geotargeting, using location and other behaviours. An example of this involves having localised, unique social media accounts for each store across the country. By doing this, highly relevant content can be provided to your customers.

When it comes to planning a travel campaign, timing and intent is key. You need to fully understand the audience you are targeting and the timing in which they are most likely to hear your message. Find out more about our digital marketing & travel services here

BACK TO BLOG

Our Latest Blogs

Marketing To The Masses | Come Fly With Me

Younger generations are accumulating more spending power, a presence in the job market cemented. The travel and tourism industry could see a period of transition where rapid technological changes, motivations for travelling, and new marketing methods take centre stage.

Read More

Marketing metrics that matter - stop focusing on fake KPIs

Are you falling foul of focusing too much on fake KPIs? Discover what to do when your performance drops and your first instinct is to throw more traffic at the problem.

Read More

Marketing metrics - de-averaging users

At a recent Travolution summit I was introduced to the concept of 'de-averaging' your users. It offers some useful angles to slice your data to make different decisions and improve performance. See how you could apply it.

Read More
  1. Blog
  2. Travel Digital Marketing Trends In 2018
Want to learn more?

Why not get in touch. We'd be happy to have a chat about your digital marketing campaigns and see how we could add value.

I want to

The Attention Model

The Attention Model

Discover Attention: what is it and why you need it to succeed in the digital realm. Turn brand strangers into loyal brand followers and get your brand the focus it requires within a world of marketing noise.

Get Attention For Your Brand