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Travel Digital Marketing Trends In 2018

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The travel and tourism industry is a widely competitive sector, worth over 7.6 trillion dollars (Statista, 2016). When it comes to standing out in the travel, tourism and hospitality industry, it is essential that your business remains aware of the most recent and relevant trends so you can make strategic decisions that focus on the rising markets.

 

Rise of the ‘Experience Economy’

 Travel Marketing Trends 2018 - Adido 

Personalisation is a necessity for travel customers

Including the recipient’s name in an email can increase click through rate by 40%.

 

Use of immersive video in the travel industry

 

 VIRTUAL REALITY

 

TOO MUCH CHOICE IN THE TRAVEL INDUSTRY

 

HOW ARE CONSUMERS BOOKING?

 

CREATING DIGITAL TRAVEL CAMPAIGNS

The travel industry is now about building relationships with your prospect and current customers, so your campaign has to help achieve this. When creating your campaign, there are various things to consider to ensure you are targeting the right people at the right time in their planning phase:

 

Your campaign should incorporate different messaging, depending on whether you are targeting prospect customers or existing customers. This will allow you to capture new audiences and maximise the loyal customers that are most valuable to you.


In the travel industry, data can be used to make creative decisions which can be game-changing, including the use of geotargeting, using location and other behaviours. An example of this involves having localised, unique social media accounts for each store across the country. By doing this, highly relevant content can be provided to your customers.

When it comes to planning a travel campaign, timing and intent is key. You need to fully understand the audience you are targeting and the timing in which they are most likely to hear your message. Find out more about our digital marketing & travel services here. 

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