Google Analytics 4 landed last month. It’s a big shake up for the world of analytics, and slightly daunting when you start to upgrade your Universal Analytics profile and step into a new data world for the first time.

I started my adventure with GA4 recently and found out I was venturing into the unknown. With new terminology during the set-up process, and no clear direction on how to migrate what I‘d become familiar with in UA into GA4, I needed lots of how-to and self-help guides.

To save you time hunting around for the good articles, and how to guides, I thought I’d share the ones I’ve found most useful. Thanks to all those brilliant data engineers out there who continue to translate the official guides into user-friendly, step-by-step versions.

Google Analytics 4 introductions

Google Analytics 4 set-up guides

  • General tag settings: from cross domain tracking to IP filter exclusions, this is a brief guide to get you started
  • Collection and configuration limits: You can’t have infinite options, check out the limits (this also applies to UA as well, in case you didn’t realise)
  • Deciding on your Reporting Identity data collection method and its privacy implications: Device only, or User-ID and device. Find out what’s right for you.



I’ll try and update this post as more useful articles emerge, and I continue my journey to GA4 enlightenment.

Google Analytics 4 training videos

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Meet the author ...

Kherrin Wade

Strategy Director

Kherrin works with clients to develop effective marketing strategies, whether that's introducing brands to digital for the first time or pushing the boundaries with more ...