We are dreadfully sorry, but you appear to be using a rather out of date browser…
There's nothing wrong with that but our site was built to take advantage of the latest HTML & CSS features.
If you want to look at updating to a newer browser you can visit this site to get an idea of the options you have: https://whatbrowser.org/
Tania Seif, Head of Social Marketing at bookmakers Coral presents her keynote digital marketing seminar, exploring how organisations can reach customers through creating social media ecosystems.
Coral is one of the UK's largest bookmaking and gaming brands. The company have a high street presence of over 1,800 shops, as well as a burgeoning online and mobile proposition. Tania Seif is responsible for setting the social marketing strategy for Coral, with a specific focus on growing customer loyalty.
In this keynote from our Let's Do Digital Southern Summit, Tania discusses how Coral are leveraging social media to reach their customers and increase loyalty. The presentation demonstrates how paid social and real-time opportunities can be harnessed by brands to deliver against ROI objectives.
Watch Coral's presentation below and download the slides to read along.
Are you getting maximum value from your data? If not, why not? Find out why we think Data is one of your most important business resources.
Here are 3 key ways of using fright strategies to speed up consumer decision making in the travel industry...they are all synonymous with the psychological state of cognitive dissonance.
One of the biggest challenges in the travel industry is dealing with the inevitable booking peaks and troughs throughout the year. How do you fill your shoulder months in the most effective way whilst ensuring your high season still continues to thrive?