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Coral: Creating a Social Ecosystem

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Tania Seif, Head of Social Marketing at bookmakers Coral presents her keynote digital marketing seminar, exploring how organisations can reach customers through creating social media ecosystems.

Coral is one of the UK's largest bookmaking and gaming brands. The company have a high street presence of over 1,800 shops, as well as a burgeoning online and mobile proposition. Tania Seif is responsible for setting the social marketing strategy for Coral, with a specific focus on growing customer loyalty.

In this keynote from our Let's Do Digital Southern Summit, Tania discusses how Coral are leveraging social media to reach their customers and increase loyalty. The presentation demonstrates how paid social and real-time opportunities can be harnessed by brands to deliver against ROI objectives.

Watch Coral's presentation below and download the slides to read along.  

 

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