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Attention 2016: Emotion and Brain Decisions

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Neuroscience – a new frontier, explored at the Attention Digital Marketing Summit by Heather Andrews, the talk fascinated attendees and proved to be of great value in today’s digital landscape.

The subconscious is key, and gaining attention long term entails both emotion and memory, if brands stop focusing on shouting the loudest and start delivering emotional intensity, they can stop their audience from hearing messages, and start listening to them.

Long term memory coding means repeating experiences to reinforce your brands message and when used correctly can alter the way in which they behave. Using patterns and repetition is one way of doing this, however you should always avoid uncanny valley and never tell the brain it’s over.

Applying both memory coding and emotional intensity is a sure way to capture your audience's attention and alter their brand decision-making process.

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