We are dreadfully sorry, but you appear to be using a rather out of date browser…
There's nothing wrong with that but our site was built to take advantage of the latest HTML & CSS features.
If you want to look at updating to a newer browser you can visit this site to get an idea of the options you have: https://whatbrowser.org/
Neuroscience – a new frontier, explored at the Attention Digital Marketing Summit by Heather Andrews, the talk fascinated attendees and proved to be of great value in today’s digital landscape.
The subconscious is key, and gaining attention long term entails both emotion and memory, if brands stop focusing on shouting the loudest and start delivering emotional intensity, they can stop their audience from hearing messages, and start listening to them.
Long term memory coding means repeating experiences to reinforce your brands message and when used correctly can alter the way in which they behave. Using patterns and repetition is one way of doing this, however you should always avoid uncanny valley and never tell the brain it’s over.
Applying both memory coding and emotional intensity is a sure way to capture your audience's attention and alter their brand decision-making process.
Practice your flips for pancake day with the great Adido toss - share your scores on Twitter @adido
YouTube is turning 12 years old, so to celebrate we want to take a look at how the video sharing site first started and what innovative new developments have been made recently.
On 4th February Facebook celebrated its 13th birthday with Friends Day. We take a look at Facebook's new developments over the past year and the social media giant's plans for the future.