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Neuroscience – a new frontier, explored at the Attention Digital Marketing Summit by Heather Andrews, the talk fascinated attendees and proved to be of great value in today’s digital landscape.
The subconscious is key, and gaining attention long term entails both emotion and memory, if brands stop focusing on shouting the loudest and start delivering emotional intensity, they can stop their audience from hearing messages, and start listening to them.
Long term memory coding means repeating experiences to reinforce your brands message and when used correctly can alter the way in which they behave. Using patterns and repetition is one way of doing this, however you should always avoid uncanny valley and never tell the brain it’s over.
Applying both memory coding and emotional intensity is a sure way to capture your audience's attention and alter their brand decision-making process.
Only dead fish follow the stream, and when it comes to online advertising setting yourself apart from your competition is one of the most crucial factors. Find out some of my tips here!
Online Travel Agents have been the place to book travel for years, but would you book a holiday entirely through Whatsapp?
Facebook have recently made this interesting move to help improve the user experience on this social media platform. Find out more here!