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Understanding what you’re measuring and reporting on is essential to turning data into insights that can be used for informed decision making. Changing your attribution rules can alter your performance, are you using the right one?
Ever wondered what data analytics really is? This article discusses data analytics and the types you should consider to make strategic decisions on behalf of your business.
The travel landscape is changing; and there’s more than ever to think about when it comes to planning and implementing the perfect travel marketing campaign and attracting the right customers.
Video is a powerful way for travel and tourism brands to showcase the experiences they are offering and can help build trust, resonate with their audience and ultimately trigger bookings. Discover why effective use of video in travel is a must...
Are you looking to make new social media buddies in an ever-thriving online community & keep up to date with all the bits and bobs of the intense world that is online marketing? Well then, step one is to get on Twitter and follow these 15 PPC experts.
Although you may think you know exactly what digital marketing is, have you considered the basic elements that come together to create a successful digital campaign?