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Over the festive period, brands left, right, and centre will take to their social networks to battle for the same space and consumers during a time which is the biggest online sales period of the year.
Starting from mid December the lead generation rate from B2B and B2C customers drops by up to 95%. If its the case that lead generation takes something of a back-burner role for your business during the festive season, it shouldn't.
If your business can grasp the psychology behind how people choose what gifts to buy for their loved ones as well as how they find the 'right' gifts for Christmas and implement this into your strategies, then you're on to a winner.
In the age of social media where negative reviews are just one angry tweet away, order fulfillment is a vital aspect for your business and failure to plan for your seasonal peaks is a sure-fire way for your company to get some bad publicity.
Whether your business is large or small, there can be no denying that SEO can work wonders for your website performance, page visits and rankings during the festive season. In this blog, we highlight seven stars to consider within your Christmas SEO strategy.
The travel and tourism industry could see a period of transition where rapid technological changes and social media marketing methods take centre stage.