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Blog

What we’re talking about

It's good to share. Our team is bursting with ideas and opinions; wander through our latest musings.

Adapting your marketing in a crisis: Forget the strategy, focus on tactics

We are living through times that are as unprecedented as they are uncertain. Needless to say that for marketers, the term 'business as usual' simply no longer cuts it as the world finds itself in the grip of the COVID-19 pandemic.

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Audience Targeting

Audience targeting is the process of segmenting prospective consumers based on several factors. Those factors may be demographic, specifics about their working life, their behaviours, their interests, etc.

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Target Setting In Business

If you fancy your business as being a good one, the chances are you're looking to grow, improve, and be more profitable. Target setting is the ultimate measurement of your success relative to such goals.

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Google's February 9th Unconfirmed (sort of) Algorithm Update

Google is constantly making changes, but one which was of particular interest to us was the unconfirmed algorithm update of February 9th. Learn more here.

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How To Build Your Brand Strategy: Defining It's Purpose, How You Develop It, And Why It's Important

Branding is one of the single most important aspects of your business. In regards to how your target audience identifies with you and your product or service; branding, and by extension, your branding strategy, is make-or-break stuff.

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Marketing Attribution Models Masterclass: What They Are, How To Use Them, And The Models Available To You

Marketing attribution is the analytical practice of understanding which tactics are contributing to conversions. Armed with this data, marketers can make more informed decisions on how to assign budgets

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The Attention Model

The Attention Model

Discover Attention: what is it and why you need it to succeed in the digital realm. Turn brand strangers into loyal brand followers and get your brand the focus it requires within a world of marketing noise.

Get Attention For Your Brand