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What we’re talking about

It's good to share. Our team is bursting with ideas and opinions; wander through our latest musings.

Marketing attribution, what is it and which model should I use

Understanding what you’re measuring and reporting on is essential to turning data into insights that can be used for informed decision making. Changing your attribution rules can alter your performance, are you using the right one?

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What is Data Analytics?

Ever wondered what data analytics really is? This article discusses data analytics and the types you should consider to make strategic decisions on behalf of your business.

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What Travel Trends Should I Know About?

The travel landscape is changing; and there’s more than ever to think about when it comes to planning and implementing the perfect travel marketing campaign and attracting the right customers.

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Effective Use of Video in Travel Marketing

Video is a powerful way for travel and tourism brands to showcase the experiences they are offering and can help build trust, resonate with their audience and ultimately trigger bookings. Discover why effective use of video in travel is a must...

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15 Jazzy PPC Professionals to Follow on Twitter Right Now

Are you looking to make new social media buddies in an ever-thriving online community & keep up to date with all the bits and bobs of the intense world that is online marketing? Well then, step one is to get on Twitter and follow these 15 PPC experts.

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Taking It Back To The Basics - What Is Digital Marketing?

Although you may think you know exactly what digital marketing is, have you considered the basic elements that come together to create a successful digital campaign?

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The Attention Model

The Attention Model

Discover Attention: what is it and why you need it to succeed in the digital realm. Turn brand strangers into loyal brand followers and get your brand the focus it requires within a world of marketing noise.

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