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It's good to share. Our team is bursting with ideas and opinions; wander through our latest musings.
We are living through times that are as unprecedented as they are uncertain. Needless to say that for marketers, the term 'business as usual' simply no longer cuts it as the world finds itself in the grip of the COVID-19 pandemic.
Audience targeting is the process of segmenting prospective consumers based on several factors. Those factors may be demographic, specifics about their working life, their behaviours, their interests, etc.
If you fancy your business as being a good one, the chances are you're looking to grow, improve, and be more profitable. Target setting is the ultimate measurement of your success relative to such goals.
Google is constantly making changes, but one which was of particular interest to us was the unconfirmed algorithm update of February 9th. Learn more here.
Branding is one of the single most important aspects of your business. In regards to how your target audience identifies with you and your product or service; branding, and by extension, your branding strategy, is make-or-break stuff.
Marketing attribution is the analytical practice of understanding which tactics are contributing to conversions. Armed with this data, marketers can make more informed decisions on how to assign budgets