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Blog

What we’re talking about

It's good to share. Our team is bursting with ideas and opinions; wander through our latest musings.

5 Must-Read Blogs from 2016

2016 was one heck of a year; here are some of our most popular blogs that are not to be missed, including updates from Google and Facebook algorithms, proof email marketing isn't dead, a full overview of organic search and what's in store in the future, and a killer event review featuring insights from Eventbrite and Urban Guild.

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How did MeasureFest measure up?

Here's our take on the Annual MeasureFest, held at the beautiful Barbican centre in Central London, which is an annually held conference all about the wonders of Web Analytics, Big Data, Business Intelligence, and Conversion Rate Optimisation (CRO).

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Campaigns which have caught our eye recently

During the build up to Christmas, it's refreshing to see so many brilliant marketing campaigns catching our eye still.

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Everything you need to know about mobile-first indexing

We’ve been waiting for this news for quite a while and it’s finally here - Google has announced mobile-first indexing. Google made the change official with an article on the Google Webmaster Central Blog on November 4th. So what does it mean for your website?

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Holidays are Coming: The Best Christmas Ads of 2016

As Christmas approaches, big brands start to compete for the best Christmas advert of 2016, but which one is this year’s winner?

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Oh the good ol’ days: Nostalgia marketing and the power of the past

Brands from all industries are experimenting with nostalgia in order to drive future sales by stepping back in time. Here are a few reasons why in an age of financial, political and social insecurity brands can uncover a potential goldmine by offering consumers a cultural cuddle and remind them of the good ol’ days.

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What they're talking about

We've curated some of the brightest and best articles that have caught our attention, explore the latest news from across the web.

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The Attention Model

The Attention Model

Discover Attention: what is it and why you need it to succeed in the digital realm. Turn brand strangers into loyal brand followers and get your brand the focus it requires within a world of marketing noise.

Get Attention For Your Brand