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What we’re talking about

It's good to share. Our team is bursting with ideas and opinions; wander through our latest musings.

How To Build Your Brand Strategy: Defining It's Purpose, How You Develop It, And Why It's Important

Branding is one of the single most important aspects of your business. In regards to how your target audience identifies with you and your product or service; branding, and by extension, your branding strategy, is make-or-break stuff.

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Marketing Attribution Models Masterclass: What They Are, How To Use Them, And The Models Available To You

Marketing attribution is the analytical practice of understanding which tactics are contributing to conversions. Armed with this data, marketers can make more informed decisions on how to assign budgets

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Introducing Your E-commerce Business To Amazon Ads; a Match Made in Revenue Heaven.

Amazon's ad business is booming, leverage their success to generate more revenue for your e-commerce business. Don't worry, you're not alone, we're here to help!

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Navigating The Difficulties Of Producing User Interfaces That Require Learning And Patience

Creating an interface can take time for the user to learn. Couple this with guiding the user through that process without them losing interest and you're left with one of the most challenging briefs a UX designer can face.

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Soul-Searching For The Search Engine Optimisation Factors That Demand Your Attention This Year

In this blog, I'm going to bless you all with my top 5 SEO stuff to look out for in 2020. Full disclosure, not all of these are 'trends' so to speak, many techniques have been around for some time now. This blog merely serves as a repository for my musings on the SEO world around us.

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How To Master The Crafting Of Creative Content In 2020's Mobile-First World With Video

In 2020, content is everywhere, but, there is one format of content that is irrepressibly growing in popularity and usage. Video.

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The Attention Model

The Attention Model

Discover Attention: what is it and why you need it to succeed in the digital realm. Turn brand strangers into loyal brand followers and get your brand the focus it requires within a world of marketing noise.

Get Attention For Your Brand