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Digital Marketing, and more specifically SEO, is an industry built around innovation. Brand new tips, techniques and industry practices are constantly being introduced and implemented- and those who can’t keep up get left behind. But it can also be very difficult trying to keep ahead of the curve. Where should you be looking for all your latest SEO news, and what sort of accounts should you be following?
Below are just some of my favourite Twitter accounts for seeing the very latest on all things SEO.
Rand Fishkin is best known as the co-founder of Moz in 2004, a prominent SEO site offering a variety tools; including keyword research, link building, site audits, and more to help companies improve their rankings. Fishkin has over 400,000 followers on Twitter, and by following his account you would be provided with daily tips and opinions on the latest SEO developments from an industry leader.
Danny Sullivan is well known for being the co-founder of Search Engine Land, an industry publication covering the latest news and information about search engines, search marketing and SEO. Nowadays, Sullivan works as a Search adviser for Google themselves, as their public SearchLiaison. Give Danny Sullivan a follow if you want to get the latest Google search trends directly from the source!
Brian Dean is an internationally recognized SEO expert, best known for founding Backlinko; one of the most popular marketing blogs out there. If you give Dean a follow on Twitter, you will be rewarded with daily, industry recognised SEO advice.
Matt Cutts is the current administrator of the United States Digital Service, as well as being both a former member of Google’s Search Quality team, and the former head of Google’s Web Spam team. With pedigree in the industry and over 500,000 followers on Twitter, Cutts is a great person to follow for all the latest Google news and tips.
Ian Lurie is the owner of Portent, a full service Digital Marketing agency, and a frequent contributor to the Portent blog. Following Lurie will provide you with daily, curated blog articles on a range of Digital Marketing topics: including SEO.
Neil Patel is a prominent entrepreneur and blogger on all things SEO, with over 100,000 followers on Twitter. Following his account will provide you with a daily stream of blogs, posts and articles on how you can improve your SEO strategy.
Eric Enge is an expert, speaker and consultant specialising in SEO; the General Manager of Perficient Digital, a full-service, award-winning digital agency, and a sought-after speaker and panellist at major industry conferences. He posts daily on a wide range of interesting topics on SEO and digital in general.
Julie Joyce is the founder of LinkFishMedia; an agency specialising in link-building and SEO, as well as a monthly columnist for the Search Engine Journal. Joyce is an industry expert, posting daily on Twitter with relevant advice on all things SEO.
Bill Slawski is the founder of SEO by the Sea; an SEO blog providing info on how Search Engines work, how they rank pages and what to expect from the in the future. With over 20 years of experience in the industry, Slawski is worth a follow for all the latest SEO developments.
Barry Schwartz is a blogger specialising in search engine marketing, with over 100,000 Twitter followers. Schwartz is the founder and editor of Search Engine Roundtable, an online news site covering the latest on search engines and search engine marketing.
Within this blog, we’ll be taking a journey through the principles at the crux of crafting a successful content marketing strategy.
SEO and PPC are a vital form of search engine marketing to generate traffic to their website and generate some form of conversion. There are fundamental differences between both SEO and PPC and understanding those differences is essential.
I’ve been running websites now for over 13 years, one thing that baffles me is how much businesses are willing to pay for their website hosting. I would much rather pay more for a service and know what I am getting.