Attention: Social Strategy
•
0 likes•320 views
It's not all about you. The social workshop at the Attention summit in April defined success in the social maze and how it can be achieved. Social tribes are made up of people looking to connect to one another, brands need to become the facilitators of online conversations in order to cultivate these audiences and create advocacy. No one likes push marketing, the "fit in to stand out" message doesn't work any more and brands are better off adopting a "I'm just going to leave this here" mindset when it comes to their tribe in social.
Recommended
Recommended
More Related Content
What's hot
What's hot (14)
Similar to Attention: Social Strategy
Similar to Attention: Social Strategy (20)
More from Adido
More from Adido (20)
Recently uploaded
Recently uploaded (20)
Attention: Social Strategy
- 1. TRIBAL SUCCESS IN THE SOCIAL MAZE IT'S NOT ALL ABOUT YOU #ATTENTIONSUMMIT @ADIDO
- 2. THIS TALK WILL NOT HELP THIS QUARTER’S FIGURES
- 3. WE’RE ALL TIRED OF PUSH MARKETING Anyone in here work in advertising or marketing?
- 5. DEMOGRAPHIC DANGERS DON’T FENCE ME IN
- 7. SOCIAL HAS CHANGED WE ARE SOCIALLY CONSCIOUS
- 8. BUT BUSINESSES ARE NOT EVOLVING
- 9. • It’s not all about you, its about your audiences • Its about engagement and cultivating audiences that will give you advocacy • More than ever you need to understand your brand, your unique users and learn how to provide the content and ability for people to love your brand • We no longer define by mass society concepts, pockets of people are collating, in fact they are thriving …HENCE THE TITLE HERE’S HOW…
- 10. SOCIAL TRIBALISM
- 11. TRIBAL CHARACTERISTICS • Tribes are looking for people to connect them to one another • Brands should look to redefine themselves to become facilitators of the conversation online • Becoming the glue holding people together
- 14. EXAMPLE: BEARDED VILLAINS “WE ARE A BROTHERHOOD OF ELITE BEARDED MEN FROM ALL OVER THE WORLD”
- 15. EXAMPLE: CROSSFIT WHAT THEY BUY? ANYTHING TO MAKE THEM THE BEST – NANO’S, PROTEIN AND MANY ALIGN THEMSELVES WITH A BRAND.
- 16. WHY YOUR TRIBE STICKS TOGETHER.. (ITS IN THEIR BLOOD)
- 17. 1. PURPOSE SAME DESIRES… TROPHY, EPIC BEARD, FITTEST ON EARTH
- 18. 2. IDENTITY
- 19. 3. PLATFORM A PLACE TO UNITE..
- 20. 4. TRUST WORKING TOGETHER, WITH THE SAME AGENDA, NO DARK SECRETS.. SHADY PRACTICE..
- 21. STAY TRUE TO YOUR BRAND MESSAGE AT ALL COSTS.. OR YOUR FANS WILL FIND A MORE HONEST BRAND
- 22. IF YOU SUPPORT THE ENVIRONMENT.. DON’T PROMOTE EXCESS..
- 23. IGNITE YOUR TRIBE’S EMOTIONS + PASSIONS EXPOSED, HONEST AND IMPACTFUL.. Took away the romance of being a athlete and delivered the truth. Exposed the struggle from start to finish with a haunting call to the end of the road, his final Olympics. Relatable - Key emotions triggered that most people can identify with. Lonely Pressure Expectations Determination Honest
- 25. “ It shows the raw things I’ve gone through to get to the point where I’m at. And that’s something a lot of the public hasn’t seen…. It brought tears to my eyes, it brought tears to Nicole’s eyes. My mother, without question tears – multiple times during the commercial. And the music makes it too. I think it’s a deep commercial and it’s really incredible how they did it.” - Phelps HOW IT MADE MICHAEL FEEL… HOW DID IT MAKE YOU FEEL?
- 26. EMOTIONS = CONNECTION WITH PRODUCT WHAT FEELINGS TURN THEM TOWARDS YOUR PRODUCT?
- 27. DISPOSING OF EMOTIONLESS INFORMATION
- 28. THE SOCIAL ORGANISM FEED – TRANSPORT - RESPIRATION – REGULATION – EXCRETING BAD CONTENT - GROWTH – NUTRITION
- 29. EXAMPLE - ETSY RESOLUTION - PASSION PROJECT FOR NEW ETSY USERS
- 30. ETSY + DESIGN TRUST COLLABORATION CAPTURED BY THE TRIBE..
- 31. FROM BRAND TO USER MANAGED GROUP CREATE, CULTIVATE AND LET IT GO..
- 32. WHERE ARE YOUR AUDIENCE THEY DICTATE THE SOCIAL CHANNELS NOT YOU..
- 33. DON’T SELL – “FIT IN TO STAND OUT” HAVE MORE OF A “I’M JUST GOING TO LEAVE THIS HERE” APPROACH.. (KNOWING SMILE)
- 34. TAKEOVER + COLLABORATION @PAYPAL @STATRAVEL @AIRBNB
- 35. BRAND + INFLUENCERS + BRAND COLLABORATIONS LAYER IT UP!
- 36. LET THE TRIBE TALK FOR YOU.. USER GENERATED CONTENT
- 37. LET GO, RELAX AND SEE WHAT HAPPENS.. AND WHAT THE TRIBE WANTS FROM YOU.. IT’S FAVOURITE BRAND..
- 38. 1. Get out of the push mind-set. Don’t sell. Just be yourself. 2. Find your tribe, from persona to platform. 3. Join the conversation and let it flow. 4. When they love you, let them go and self-create. 5. Take the essence of your tribe and work with other brands to grow. …SO TO RECAP
- 39. • Download the slides • Check out the Adido Blog • Tweet us.. TALK TO US.. @Coopacooper@DigitalSheriff @Adido