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Maddie Crawford

Paid Search Marketing Executive

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Words I wrote

10 Common PPC Questions - Asked & Answered

There could be a whole PPC bible of commonly asked questions and answers, I've picked 10 questions that I think are most common for PPC newbies and tackled them with quick, understandable answers.

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A Dozen Common PPC Mistakes & How To Avoid Them

Even in our automation-obsessed day & age, we’re all still human and we all still make mistakes. Even the most seasoned PPC professional makes mistakes. I’m going to go through some of the most common mistakes made in PPC so they can be avoided.

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Google Ads: How to Write Great Ads

If you don't already know, Google Ads is an online advertising platform provided by Google and if you want to be great at advertising there, you need to be great at writing ads, if you want to know how, this blog post is a great starting point.

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The Attention Model

The Attention Model

Discover Attention: what is it and why you need it to succeed in the digital realm. Turn brand strangers into loyal brand followers and get your brand the focus it requires within a world of marketing noise.

Get Attention For Your Brand