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David was left humiliated during the SEO vs PPC debate when Tom pulled out a position 1 search result proving the power of Organic listings, especially for niche subjects. Whilst he fought valiantly, David just couldn't prove that PPC was a better service than SEO, especially when looking at highly competitive markets. Website owners need to be creative with the content they create and dominate the niche keywords for free, rather than getting stuck in a PPC bidding war. David just could not prove that PPC was a superior service to SEO and left the stage with his tail between his legs.
Sorry David, but when it comes to the debate of SEO vs PPC, there is only one clear winner.