Usability
You could have the most beautiful site in the world where the content is snappy and exciting, and the search engine optimisation work spot on.
However, if potential customers find it difficult to use your site, you will lose vital revenue or enquiries.
No one likes a slow site, a site where you want to buy something but can’t find the checkout basket or terms and conditions, or a site where you have to wait a hundred years for the many graphics/videos to buffer before you can read any of the content.
Sites like that should be left in the late nineties with pedal pushers, pogs, power rangers and “wedge” haircuts where they belong!
Website usability is MASSIVELY important. On most sites, 98% people leave without converting.
Sites, like ad campaigns and fine wines, need to develop over time - changing and evolving with new technologies and ideas.
Common Usability Issues
These are the common usability issues we solve to make our clients websites better
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Slow site performance
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Unclear conversion funnel
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Broken links
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Unclear layout
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Too many ads
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Pop ups
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Slow loading graphics
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Inappropriate colours, fonts and backgrounds
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A site that only works on one browser like Internet Explorer
How Can Adido Help?
Recognise yourself in the list? If you have an embarrassing site, we can help in many ways. As well as creating the perfect website, we put it through rigorous testing to make sure it works properly, incorporating features to ensure that the above usability issues are ancient history!
We can help with pretty much any usability problem!
We offer a variety of support packages to enable you to call on us and pick our brain when something goes awry! This is in addition to our more project-based usability work. Get in contact with us to see how we can help you!
Can it help my site?
Oh yes! No site is perfect, and at Adido, we are highly experienced at making sure the sites we work on or create are usable in every way. The work we do ranges from slight tweaks to a checkout basket right through to creating a bespoke conversion funnel to get those much deserved results.
Call the technical experts at Adido now on 0845 260 2343!
Adido aren't just experts in web design, we are also fantastic web developers and digital marketers. To find out more about our services here.