You could have the most beautiful site in the world where the content is snappy and exciting, and the search engine optimisation work spot on.
However, if potential customers find it difficult to use your site, you will lose vital revenue or enquiries.
No one likes a slow site, a site where you want to buy something but can’t find the checkout basket or a site where you have to wait a hundred years for the many graphics/videos to buffer before you can read any of the content.
Other common usability issues include unclear navigation bars, clashing colours and broken links.
Sites with these issues should be left in the late nineties with pedal pushers, pogs, power rangers and cropped tops - no matter how pretty the site may be.
Website usability is MASSIVELY important. On most sites, 98% people leave without converting.
Sites, like ad campaigns and fine wines, need to develop over time - changing and evolving with your audience.
How Can Adido Help?
If you have an embarrassing site then we can help in many ways. As well as creating the perfect website, we put it through rigorous testing to make sure it works properly; incorporating features to ensure that usability issues are ancient history!
We can help with pretty much any usability problem!
We offer a variety of support packages to enable you to call on us and pick our brain when something goes awry! This is in addition to our more project-based usability work. Get in contact with us to see how we can help you!
Can it help my site?
Oh yes! No site is perfect; at Adido, we are highly experienced at making sure the sites we work on or create are usable in every way. The work we do ranges from slight tweaks to a checkout basket right through to creating a bespoke conversion funnel to get those much deserved results.
Adido aren't just experts in web design, we are experts in UX design and research. Call the technical experts at Adido now on 0845 260 2343!