Published on Wednesday, Jan 18 2012
Long-standing client Primera Sports had a stellar 2011 thanks to both their hard work and the hard work put in by the Adido team on their SEO, PPC and social campaigns.
Visitors to the site were in excess of a million and sales revenue went up by almost 50%.
These results are fantastic and show the benefits to be had by working diligently to improve the presence of a brand online.
Of course it’s not all about generating traffic to the site, Primera’s excellent range of world class brands like Specialized mountain bikes and Focus bikes combined with their reasonable prices and fast online delivery service also keeps the potential customers on the site - generating those all-important conversions.
Adido also worked hard to revamp the site in 2011, changing the design slightly and adding tons of fresh and interesting content enriched with relevant key phrases.
Kherrin Wade, Adido’s Digital Media Account Director says: “2011 has been a fantastic year for the independent bike retailer. Overall traffic volumes increased 17% year-on-year whilst sales revenue has increased nearly 50%.
The hard work the team has put into optimising Primera’s SEO account has delivered a 30% increase in visits year-on-year whilst sales from PPC have been boosted by 9%. Although many orders are taken in-store and over the phone, the website remains a key source of enquiries and we look forward to pushing these targets in 2012 with improved usability and advanced tracking solutions."
We’re very pleased with Primera’s results and hope to build on that in 2012!
Is your site more extinct than ecommerce? Do your potential customers duck and dive before buying your products? Contact the experts at Adido today on 0845 260 2343 to find out more about how we can build your brand online and generate sales or request an SEO report.