Published on Wednesday, Feb 22 2012
After Christmas blues truly set in this January with the hunt for holidays on Anna Maria Island causing a significant increase of conversions for Pineapplefish PPC.
Offering 8 beautiful, luxury holiday homes to rent on the picturesque Anna Maria Island, or Anna Marie Island as some people mistakenly name it, Pineapplefish are homes of holidaymakers’ dreams. Often confused as Anna Maria Island hotels, these beautiful rental homes boast modern décor and stunning interior whilst enjoying the sea views of the Gulf of Florida. Some of the villas can accommodate up to 10 guests and are available all year around.
Pineapplefish have had a great start the New Year with conversions reaching 77%. The PPC campaign has had continued growth and maturity and we expect that this particular hike in figures will also be due to the January blues and people planning their summer getaway.
Annabel Clark, Digital Account Executive says: “The Pineapplefish PPC campaign has had a great January with conversions up 66%. The click through rate has improved and we’ve had a much higher volume of clicks due to an increased spend. This is partly due to an increase in demand with January being a popular month for those looking to travel abroad over the coming year. We will look to sustain this improvement and keep a good flow of enquiries coming through from PPC throughout 2012. Alongside this the site is having a ‘freshen up’ on its design which should improve user experience and increase the onsite conversion rate – I look forward to seeing the new layout!”
If you want help with your online marketing then contact one of the knowledgeable team at our digital marketing agency in Dorset on 0845 260 2343.