Published on Wednesday, Feb 8 2012
January has been a great month for East Durham College, as they see a great Year-on-year increase in figures.
East Durham College is a leading further education centre and sixth form college and have some of the finest facilities in the UK. The college offers both part time and full time courses across a range of subjects with everything from Photography courses to Forensic Science and GCSE resits. They also offer a great range of Apprenticeships for those looking for more vocational studies.
The beginning of the year is always a good time to reflect on the figures from last year and ensure the marketing activities are targeted at growing the successes. For East Durham College, January has been a great month. Looking back at the figures from last year, we can see that the campaign is working really well.
Jo da Silva, Adido’s Digital Marketing Account Manager, says “East Durham College has seasonal peaks, so we ensure we run online marketing campaigns at peak times to generate as much traffic to the site as possible. January is a key time, with school-leavers choosing their post-GCSE options; so we always ensure that work is ramped up just before and around this time. This year we delivered 52% more traffic to the site than Jan 2011 and 51% more online enquiries. A great result!
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