Published on Thursday, Nov 18 2010
Online marketing activity should not only be concentrated on accruing new customers. Colbornes’ mail campaign is great proof of the success a business can gain from properly engaging with their current clientele; people who have previously purchased from their Volkswagen, Audi or Skoda ranges. The mail-out directed previous customers to the Colbornes website and towards tailored pages increasing their engagement with the site once they reached it. Having seen great success in the first few months of this branch of their online marketing campaign it has been a welcome addition to their online marketing activity, which includes search engine optimisation and social advertising.
Nikki, Adido’s Digital Marketing Director says “Building up and then effectively using a customer database is critical to all businesses. The Adido mail package allows Colbornes to target specific groups of customers with a tailored message and helps them to get extra business through the use of promotions and offers. With over 5,000 visitors alone in the last few months this is proving very successful and will be a key feature of their digital strategy moving forward”
If your business could use the help of digital marketing experts order to improve your online presence, please contact a member of Adido’s marketing team on 0845 260 2343.